Choosing the right web design company

24 Sep 2009

Web Scoping

To understand your business and the environment it will be operating in, scoping your business and your competition allows Dusza to gain VAST information extremely quickly.

Firstly we can identify your business goals, your target audience, your objectives for the business, your objectives from creating a website.

This information is usually gathered by an initial meeting or a telephone conversation and helps Dusza get a real understanding of who you are and what your business is about.

Secondly, we perform Competitor Scoping. We can see what design trends are in, how advanced the competition is, how they have penetrated the market and to what extent. We can establish the market leaders. We can find out their online marketing campaigns and how far they have invested in Search Engine Optimisation and Pay Per Click advertising.

Armed with this information we can then advise you as to the best way forward to enter the market and at what investment is likely to be needed should your approach be similar to your existing competition. We can even offer alternative, less expensive methods that might be more appropriate to your budget.

Creative Web Design

Graphic design does not stop at simply making a website look good. The design of your website must maximise the potential of your web presence and generate the most return on investment (ROI) as possible. 

The web design should correctly fit the target audience, it should engage with them. Where great Web Design differs from other design is fundamentally the media - the internet; and Dusza have thorough experience in this. Understanding the constraints of the internet, how the technologies will be integrated, the latest consumer trends and social networking trends are all facets of an intelligent web design approach.

Drawing on core Design and Marketing principles including colour, typography, layout, imagery ensures that the website markets its products to the best of the products ability. Good web design takes time to perfect and ours go through rigorous internal critiques before the client sees the finished design.
Your website needs to engage with your target audience and studies show that visitors make up their mind whether or no they like the website in milliseconds. So, it is paramount that the design is not just good but fantastic.

A website that is truly successful needs to meet all the following:

• Engages with your target audience
• Services or information that are either most profitable or generate the most leads should take prominence
• Navigation systems need to be intuitive and obvious and work across all commonly used browsers
• All calls to action must be clear
• Text should be concise and inviting to read
• Marginal information must not detract from converting visitors into clients
• Any technology used must be cross browser compatible and degrade gracefully where a visitor’s computer does not support that technology