Pay Per Click Advertising

Google, Bing and a number of other Search Engines allow you to place paid advertising alongside their search results.

Your paid adverts can also appear on other websites that have been approved by that Search Engine, and this is usually called advertising on content networks.

It does literally what it says on the tin, Pay Per Click means you only pay for the click which will take a searcher to your website page specified within the advert.

In order to create your adverts you need to register and create your campaigns. This is a service which Dusza are able to assist with initially and then leave you to maintain your campaigns, or we can manage the entire process if you prefer.

Pay Per Click is ideal for getting instant traffic to your website and generating leads or driving sales. Different Search Engines allow for different targeting approaches. For instance, Google Adwords allows you to target searchers using a specific language in a specific location for a specific keyword. A great benefit of Google is that you are able to really refine your advert's language and sales approach depending on your target audience. Google offers the ability to select a medium so that advertisers can specifically target ads to mobile devices or laptops etc.

When people search on Google using one of your keywords, your ad can appear next to the search results. Now you're advertising to an audience that's already interested in you.

Ad positioning relies on your account having a budget that is high enough to pay for advert should it be clicked. There is also another process for Google determining which adverts to show and that is an equation based on number of impressions your advert has, and the amount of clicks it receives. This equation helps Google determine whether or not your adverts content is relevant to the keywords the searcher is searching for.

With Pay Per Clicks content network you can also place the same adverts on hundreds of thousands of high-quality websites, news pages, and blogs that partner with that Search Engine. Usually these advert impressions cost less per click than those on the search engines, and may offer a better value by greatly extending your adverts reach.

Pay Per Click can also allow for multimedia content within the adverts including text, image, and video formats to better communicate your message.

Using your keywords, targeting technology can automatically match your ads to webpages in our content network that are most relevant to your business. For example, an ad for a digital camera may show up next to an article reviewing the latest digital cameras. If you want greater control, use placement targeting to hand-pick specific sites or sections of sites you want your ads to appear on.

The statistical information created by your campaigns can be vast, but it does allow you to review how successful your PPC campaigns are, and also shows you trends in order for you to be able to refine them to achieve higher conversions.

Interested in Pay Per Click campaign management? Get in touch with Dusza today!

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