Search Engine Optimisation

Search Engine Optimisation (SEO) is the specific process in improving a website's natural rankings within the organic listings of search engines to increase visitor numbers.

On-page Search Engine Optimisation relates directly to the content of a web page and its presentation to Search Engines. An example of On-page SEO is correctly marking up the website code compliant with W3C standards. Off-page Search Engine Optimisation relates to the external influences to SEO. An example of Off-page SEO is Link Building.

Dusza offer website optimisation services (also known as search engine optimisation, SEO or web optimization) to both existing and new clients. With more and more people searching for resources, products and services online, it has never been more important to ensure that your website is performing in the major search engines. These major search engines are currently Google, Bing, Yahoo and Ask, with Google holding a whopping 80% market share in the UK.

Organic (Natural) listings Vs Pay Per Click (PPC / Sponsored)

It is also important to understand the difference between 'organic website optimisation' and 'paid listings'.

Paid listings can be purchased through 'PPC' such as Google's Adwords service, and can achieve results instantly. However once you pause a campaign or stop bidding your advert will disappear instantly - so no more visitors.

The purpose of organic optimisation is to achieve long-term high ranking listings in the 'free & natural' area of the search results page. This ensures that your website appears 24 hours per day and can work out substantially cheaper in the long term rather than relying on PPC.

Interested in higher rankings in organic listings? Get in touch with Dusza today!

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