Email Marketing Solutions

Email Marketing allows the direct marketing of singular or mass recipients instantly. It can give a great return on investment, simply because there are no printing or mailing costs.

Understanding how to programme an HTML email correctly will greatly affect its worth as a marketing promotion. There is no point in going to the expense of building a well-designed HTML email, if it never reaches its recipient or, when it does, it looks nothing like the original design. Unfortunately some companies block HTML emails and 'lock down' their internet systems.

Also individual email clients (i.e. Hotmail, Outlook etc) can display HTML emails differently. Dusza develop HTML emails in a robust structure, which maximises their compatibility, ensuring your campaign not only reaches the maximum audience but also looks perfect in all the major email programmes.

Dusza can use intelligent tracking techniques to monitor the performance of your email campaigns. It is possible to build a variety of reports from this information for example; the number of users who read the email, when they read it, where they they read it, how many users clicked through to your website from the email and even how many users actually completed a transaction with your organisation.

All of this functionality can even be built directly into the Content Management System in your website.

Dusza can build an HTML email marketing module directly into your website allowing you to send multiple emails quickly and easily from your website's content management system. Integrating the email marketing module even further, we can allow you to filter your mailing list dependent on gender, age, location or any other criteria of information that your website captures in order to achieve a much higher click through rate!

Solid Web marketing knowledge is also important to ensure your potential client's turn into real clients. Well-targeted Email Marketing can significantly increase traffic, but it is the more broad Web Marketing principles that convert this traffic into leads and ultimately profit.

Dusza have vast experience in both traditional offline marketing and Email Marketing / Web Marketing. This enables us to develop a campaign which is incredibly effective by utilising both marketing disciplines.

Interested in marketing yourself using a bespoke HTML email campaign? Get in touch with Dusza today!

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