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Indigo Lyon Web Design & Content Management

In May 2009, Peter Smales re-appraised his company Indigo Lyon, an aircraft sales and technology-focused business development and management consultancy he originally established 2001 in Sydney, Australia.

Now incorporated in the Windsor, UK, Indigo Lyon boasts a global business operations footprint providing private individuals, businesses and governments with business jet, turboprop and helicopter sales brokerage, consultancy and acquisition services, as well as investment, sales and distribution opportunities for innovative aerospace and other advanced engineering technology products and services. As part of this re-appraisal, Indigo Lyon required a new web site design.

Dusza designed and built a content managed web site for Indigo Lyon. Rather than a comprehensive resource of information, the web site's main function is to provide a single point of entry where potential clients can get in touch with Indigo Lyon, either via the site's enquiry form, or via any other means advertised on the site. As such, the telephone number, e-mail address, and other contact information is prominently displayed in the footer of every page. The site also includes overviews of all the services, information pertaining to aircraft sales (further contact information points are used on these pages) and a profile of the managing director, Peter Smales. The latter lends the company and web site a more approachable, personable deportment.

Dominating the entire design is a deep grey coloured, easily identifiable main navigation bar, under which clearly and boldly sit the logo and slogan. Further below, the content is divided into four main areas: Home, Sales, Consulting and Innovations; each of which is advertised on the home page via the click-through banner carousel (or linked to via the buttons in the main navigation). Whilst these elements are fixed, a second sub-navigation that sits alongside the body text frequently changes to list the pages within the currently selected area of the site.

The actual design of the Indigo Lyon's web site is sober and refined, instilling confidence and professionalism. Through the use of open spaced uppercase type, wide areas of negative space, and its use of dark, monochromatic tones, the site is able to present itself as a high value brand. Colour is used sparingly. With the exception of photographs, colours only appear in "call to action" areas (such as information downloads, or contact points), or when visitors interact with the navigation. In these areas, graduated blue and green corporate colours are used.

Interested in a Dusza Web Design? Whatever your target audience, products or service lines, we can help you to better communicate your message. Get in touch today on 0845 094 6442 or email hello@dusza.co.uk for engaging Web Design and Content Management.

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Hello! A bit about us.

we create brand, web and digital marketing solutions for individuals, organisations, charities and small to medium sized businesses.

We love what we do and know how to best communicate your message in the most appropriate medium!

Based in corporate offices on the edge of Bournemouth, the creative hub of the UK, Dusza offer the complete web and marketing package. Whatever your size, turnover, offerings and target audience, Dusza have the in-house skills to make your project a reality.

Creativity combined with the cutting edge technology at our disposal and a dedication for perfection, we know our unique selling points - let us help you more effectively market yours.

Get in touch with Dusza on 0845 094 6442, Contact Us here or email hello@dusza.co.uk

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Big on expectations,
big on delivering them!

How can we help you?

We always take the time to listen carefully to your needs and get to know who you are and what your objectives in business. We then offer you appropriate solutions from our wide ranging services including Web Design, Ecommerce Web Design, CRM Systems, iPhone Web Apps, Digital Marketing, Logo Design and Branding.

Thoroughly understanding your business and the world it operates in only comes with experience and we have stacks of it. Speaking with you and also having a fantastic ability to research and understand your competitors adds to the context of your project.

Scoping or research, whatever you call it there is no getting away from the fact the more your chosen design agency understands about your needs the more focused and effective the solution will be.

Selecting the right approach.

Resources, budget, objectives and deadlines - they all influence the best approach to your project.

We are really good at considering all the facets of your project and the right direction to take. We have creative and strategic knowledge that helps guide the project, we will offer advice and guidance at every step of the way. We also consider how we deliver the project, how much hand-holding you will require and how much on-going support you may need of ours. We will be completely upfront about all this before you commit to spending a penny.

The right media.

Whatever media or strategy we decide is the right solution it will be do one thing very well - give you the biggest bang for your buck.

We not only offer a full suite of services and products that are all in-house, a skill set that would leave most discerning agency envious, but we intimately know how each service can compliment or enhance each other.

Be it reinvigorating an existing web design or completely rebuilding your website, from social media creation to online PR through blogging and tweeting. From brand design and guidelines to online brand management - we'd love to share our knowledge with you.

The right agency.

We'd love to work with you and If you want to work with the South's most creative and transparent digital agency then contact Dusza on 0845 094 6442.

Web Design.

Great Web Design will engage with your visitors and will sub-consciously instill a confidence.

Ensuring the functionality does not compromise the aesthetics whilst ensuring the aesthetics never compromises the design is a delicate balance, but one Dusza excel in. A website design that fulfills all the above will prove to be successful.

Dusza have a huge and varied client base spanning many sectors, target audiences and cultures. We are confident we can create you the most appropriate and stunning web design to take your business to the next level.

Ecommerce Web Design.

Successful Ecommerce Web Design is never an accident. The considerations extend far beyond web design and enter into strategic marketing, order management and client relationship management.

An Ecommerce website will need to combine the slickest of technologies that the customer will expect with the added value element that distinguishes you from your competitors.

Clients that have already experienced Dusza ecommerce web design or development haven't been disappointed. With number one Google positions for singular and heavily competitive search terms even some of our clients have become market leaders.

Mobile Web Design.

The iPhone has revolutionised the way you and I communicate. It was only a matter of time before our internet experience took off on mobile devices such as this.

With iPhone Apps, iPhone Web Apps and iPhone Optimisation leading other companies such as Blackberry and Sony down the mobile web market path, huge user uptake will mean that mobile web design is firmly a necessity for every company and organisation that has a regular web presence. If you have an iPhone why not browse this website on it! You'll see similar content but delivered in a mobile focused way.

Dusza offer all clients the opportunity of mobile optimised web design.

CRM Systems.

Customer relationship management (CRM) is a broadly recognised, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects. It involves utilising web based technology to organise, automate, and synchronise business processes.

The overall goals are to find, attract and win new clients, nurture and retain those the company already has, entice former clients back into the fold and reduce marketing and customer service costs.

CRM Systems are now considered a necessary fundamental company-wide business strategy embracing any and every department.

At its best CRM implementation is effective at, maximising human resources, streamlining processes, utilising the most appropriate technology that creates a synergy between all aspects of operations within a company. 

Dusza can offer your business CRM Systems that are both bespoke to fully meet your needs whilst being built on a solid and reliable web based platform.

Digital Marketing.

Digital Marketing covers a wide range of activities that is set to continue to explode as we find new ways of sharing and communicating information using the internet.

Currently Digital Marketing covers… Search Engine Optimisation or Search Marketing, Blogging, Tweeting, Online PR, Online Advertising, HTML Marketing and then some!

Dusza manage digital marketing activities for over 65% of their client base - we love finding new ways of giving you a competitive advantage.

Logo Design.

Elegant, intelligent logo design requires much skill. Combining your unique selling points into a simple but striking logo with a colour palette and tight typography that reiterates your business correctly is a must!

Dusza are experienced logo designers and no how best to brand your company, aligning it perfectly with your customers aspirations.

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