Presentation Media Ecommerce Web Design & Content Management
Presentation Media is a company based in Christchurch, Dorset providing presentation and teaching solutions to Education, Government and Corporate Sectors.
Trading since 2001, Presentation Media has established a well-respected service to schools and businesses throughout the UK, especially within the Dorset, Wiltshire and Hampshire areas. Presentation Media offers a complete solution, from demonstrations, consultation on bespoke solutions, supply of equipment, through to final installation and commissioning, including training on the use of equipment.
When Presentation Media approached Dusza for some help with its eCommerce, it already had an online shop built using Actinic software. However, it needed a more exciting and dynamic design, and additional features not already present in the existing solution to help better manage the hundreds of products in its catalogue.
Dusza developed a completely bespoke web site for Presentation Media. Products were re-organised into new, more descriptive, top-level categories to make it easier for customers to find what they need (a site-wide search is also included). Product areas can now all be accessed from the main navigation menu, which expands to three levels deep. There is also an additional sub-navigation on the left hand side of the page which displays links to all of the other sub-categories within the currently selected area, thus making jumping between related categories even quicker and more convenient for users.
The checkout process has been refined too into a series of simple steps: customer details are entered; basket content is confirmed; and payments made and verified (using either SagePay for secure credit card transactions, or via a bespoke "invoice with order" system). Once registered as a customer, address details are pre-filled, enabling customers to quickly move on to confirming the order and entering payment details. Customer accounts are set-up automatically the first time the checkout process is invoked. Within the password-protected account area, customers may amend their own details, review and track the progress of orders placed on the site, or even print copies of order in detail.
Presentation Media's new site features a comprehensive Content Management System (CMS) to enable its administrator to maintain the product catalogue, review and process orders, and manage content on all of the information pages on the site. Because its products are wide and varied, Presentation Media also needed a postage rate system that could be flexible. Within the CMS, administrators can set-up an unlimited number of postage rates and rules which are automatically applied to a customer's basket based upon the types of items inside.
In addition to the giant rotating banner, there is a further customisable advertising space within the left-hand navigation (replaced by the shopping basket preview when items are added to it), plus the option to add up to five extra mini advertisements under the main banner. The latter are ideal for highlighting special offers, key services and new products. Within the CMS, admin users can monitor the effectiveness of advertising campaigns, because statistics for banner impressions and click-throughs are recorded. Banners may be switched on or off as required, and can also be set-up to start and end on user-configurable dates (for running limited time offers).
In fact, the emphasis of the new web site is very much on generating sales. For example, up to twenty products of the shop owner's choosing can be featured on the home page, encouraging customers to start shopping the moment that they arrive. The site even has a related items feature which enables administrators to link together associated products. On the front-end, related items are listed alongside the main item's description, thus exposing customers to products of interest that they might not have otherwise considered purchasing.
Each product is able to have an unlimited number of images associated with it. On the detail page, thumbnail versions of the product photographs are all grouped together to form an interactive gallery element. Pointing at a thumbnail, shows the graphic in the larger preview; clicking on that preview opens the image in a full-size pop-out box.
Presentation Media's staff can also add variations of a product to the catalogue (sizes, colours, styles), and store information such as the supplier, brand, product type, stock (the shop can be set to remove items that are low or out of stock). As well as automatically feeding product information to Google's shopping channel, site administrators can also improve the natural ranking of product pages by editing the optional keyword and description meta tags.
If you are looking for an ecommerce website which is easy to use for both you and your customers, then contact Dusza, the ecommerce specialists, on 0845 094 6442 or email hello@dusza.co.uk.
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Hello! A bit about us.
we create brand, web and digital marketing solutions for individuals, organisations, charities and small to medium sized businesses.
We love what we do and know how to best communicate your message in the most appropriate medium!
Based in corporate offices on the edge of Bournemouth, the creative hub of the UK, Dusza offer the complete web and marketing package. Whatever your size, turnover, offerings and target audience, Dusza have the in-house skills to make your project a reality.
Creativity combined with the cutting edge technology at our disposal and a dedication for perfection, we know our unique selling points - let us help you more effectively market yours.
Get in touch with Dusza on 0845 094 6442, Contact Us here or email hello@dusza.co.uk
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Big on expectations,
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How can we help you?
We always take the time to listen carefully to your needs and get to know who you are and what your objectives in business. We then offer you appropriate solutions from our wide ranging services including Web Design, Ecommerce Web Design, CRM Systems, iPhone Web Apps, Digital Marketing, Logo Design and Branding.
Thoroughly understanding your business and the world it operates in only comes with experience and we have stacks of it. Speaking with you and also having a fantastic ability to research and understand your competitors adds to the context of your project.
Scoping or research, whatever you call it there is no getting away from the fact the more your chosen design agency understands about your needs the more focused and effective the solution will be.
Selecting the right approach.
Resources, budget, objectives and deadlines - they all influence the best approach to your project.
We are really good at considering all the facets of your project and the right direction to take. We have creative and strategic knowledge that helps guide the project, we will offer advice and guidance at every step of the way. We also consider how we deliver the project, how much hand-holding you will require and how much on-going support you may need of ours. We will be completely upfront about all this before you commit to spending a penny.
The right media.
Whatever media or strategy we decide is the right solution it will be do one thing very well - give you the biggest bang for your buck.
We not only offer a full suite of services and products that are all in-house, a skill set that would leave most discerning agency envious, but we intimately know how each service can compliment or enhance each other.
Be it reinvigorating an existing web design or completely rebuilding your website, from social media creation to online PR through blogging and tweeting. From brand design and guidelines to online brand management - we'd love to share our knowledge with you.
The right agency.
We'd love to work with you and If you want to work with the South's most creative and transparent digital agency then contact Dusza on 0845 094 6442.
Web Design.
Great Web Design will engage with your visitors and will sub-consciously instill a confidence.
Ensuring the functionality does not compromise the aesthetics whilst ensuring the aesthetics never compromises the design is a delicate balance, but one Dusza excel in. A website design that fulfills all the above will prove to be successful.
Dusza have a huge and varied client base spanning many sectors, target audiences and cultures. We are confident we can create you the most appropriate and stunning web design to take your business to the next level.
Ecommerce Web Design.
Successful Ecommerce Web Design is never an accident. The considerations extend far beyond web design and enter into strategic marketing, order management and client relationship management.
An Ecommerce website will need to combine the slickest of technologies that the customer will expect with the added value element that distinguishes you from your competitors.
Clients that have already experienced Dusza ecommerce web design or development haven't been disappointed. With number one Google positions for singular and heavily competitive search terms even some of our clients have become market leaders.
Mobile Web Design.
The iPhone has revolutionised the way you and I communicate. It was only a matter of time before our internet experience took off on mobile devices such as this.
With iPhone Apps, iPhone Web Apps and iPhone Optimisation leading other companies such as Blackberry and Sony down the mobile web market path, huge user uptake will mean that mobile web design is firmly a necessity for every company and organisation that has a regular web presence. If you have an iPhone why not browse this website on it! You'll see similar content but delivered in a mobile focused way.
Dusza offer all clients the opportunity of mobile optimised web design.
CRM Systems.
Customer relationship management (CRM) is a broadly recognised, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects. It involves utilising web based technology to organise, automate, and synchronise business processes.
The overall goals are to find, attract and win new clients, nurture and retain those the company already has, entice former clients back into the fold and reduce marketing and customer service costs.
CRM Systems are now considered a necessary fundamental company-wide business strategy embracing any and every department.
At its best CRM implementation is effective at, maximising human resources, streamlining processes, utilising the most appropriate technology that creates a synergy between all aspects of operations within a company.
Dusza can offer your business CRM Systems that are both bespoke to fully meet your needs whilst being built on a solid and reliable web based platform.
Digital Marketing.
Digital Marketing covers a wide range of activities that is set to continue to explode as we find new ways of sharing and communicating information using the internet.
Currently Digital Marketing covers… Search Engine Optimisation or Search Marketing, Blogging, Tweeting, Online PR, Online Advertising, HTML Marketing and then some!
Dusza manage digital marketing activities for over 65% of their client base - we love finding new ways of giving you a competitive advantage.
Logo Design.
Elegant, intelligent logo design requires much skill. Combining your unique selling points into a simple but striking logo with a colour palette and tight typography that reiterates your business correctly is a must!
Dusza are experienced logo designers and no how best to brand your company, aligning it perfectly with your customers aspirations.