Direct Marketing - Facts & Figures
Tuesday 19th January 2010
The latest research by the Direct Marketing Association has confirmed Dusza's belief that door drop marketing is becoming less and less popular.
In 2008 volumes of door drop marketing fell by 11% to 9 billion items - still a lot of junk mail I hear you cry! Interestingly the the same survey found that expenditure on door drop marketing has only fallen by 5%. The group attributes the figures to marketeers seeking "to enhance relevance through improved targeting techniques".
In 'non-marketing' speak this means that marketeers are being much more careful with their direct marketing spend - and who can blame them in this difficult financial climate! Instead of 'blanket' dropping a mediocre campaign, they are creating strategic pieces of marketing material which are targeted to specific people. The hope being that this more responsible approach to direct marketing will produce a better Return on Investment.
Interesting, further research on 'consumer views on data-driven marketing', 95% of consumers say they ARE interested in receiving communications from companies they know, unfortunately 77% say they always opt out of communications from companies they don't know.
The research shows it is getting harder and harder to obtain permission to contact year on year, 2008 only 65% of consumers said they always tick the opt out box.
It seems that consumers are becoming more selective about who they share they data with, and unsurprisingly when you think of the well-publicised instances of data breaches by large organisations. Trust appears to be the key, it is essential to any relationship, especially the relationship between companies and consumers.
So how can you ensure your message gets to your target audience effectively. It's easy get in touch and we can give you clear, honest advice about how to get the best Return on Investment for your marketing budget.
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Hello! A bit about us.
we create brand, web and digital marketing materials for individuals, organisations, charities and small to medium sized businesses.
We love what we do and know how to best communicate your message in the most appropriate medium!
Based in corporate offices on the edge of Bournemouth, the creative hub of the UK, Dusza offer the complete digital and marketing package. Whatever your size, turnover, offerings and target audience, Dusza have the in-house skills to make your project a reality.
Creativity combined with the cutting edge of technology at our disposal and a dedication for perfection, we know our unique selling points - let us help you more effectively market yours.
Get in touch with Dusza on 0845 094 6442, Contact Us here or email hello@dusza.co.uk
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How can we help you?
We always take the time to listen carefully to your needs and get to know who you are and what your objectives in business. We then offer you appropriate solutions from our wide ranging services including Web Design, Ecommerce Web Design, CRM Systems, iPhone Web Apps, Digital Marketing, Logo Design and Branding.
Thoroughly understanding your business and the world it operates in only comes with experience and we have stacks of it. Speaking with you and also having a fantastic ability to research and understand your competitors adds to the context of your project.
Scoping or research, whatever you call it there is no getting away from the fact the more your chosen design agency understands about your needs the more focused and effective the solution will be.
Selecting the right approach.
Resources, budget, objectives and deadlines - they all influence the best approach to your project.
We are really good at considering all the facets of your project and the right direction to take. We have creative and strategic knowledge that helps guide the project, we will offer advice and guidance at every step of the way. We also consider how we deliver the project, how much hand-holding you will require and how much on-going support you may need of ours. We will be completely upfront about all this before you commit to spending a penny.
The right media.
Whatever media or strategy we decide is the right solution it will be do one thing very well - give you the biggest bang for your buck.
We not only offer a full suite of services and products that are all in-house, a skill set that would leave most discerning agency envious, but we intimately know how each service can compliment or enhance each other.
Be it reinvigorating an existing web design or completely rebuilding your website, from social media creation to online PR through blogging and tweeting. From brand design and guidelines to online brand management - we'd love to share our knowledge with you.
The right agency.
We'd love to work with you and If you want to work with the South's most creative and transparent digital agency then contact Dusza on 0845 094 6442.
Web Design.
Great Web Design will engage with your visitors and will sub-consciously instill a confidence.
Ensuring the functionality does not compromise the aesthetics whilst ensuring the aesthetics never compromises the design is a delicate balance, but one Dusza excel in. A website design that fulfills all the above will prove to be successful.
Dusza have a huge and varied client base spanning many sectors, target audiences and cultures. We are confident we can create you the most appropriate and stunning web design to take your business to the next level.
Ecommerce Web Design.
Successful Ecommerce Web Design is never an accident. The considerations extend far beyond web design and enter into strategic marketing, order management and client relationship management.
An Ecommerce website will need to combine the slickest of technologies that the customer will expect with the added value element that distinguishes you from your competitors.
Clients that have already experienced Dusza ecommerce web design or development haven't been disappointed. With number one Google positions for singular and heavily competitive search terms even some of our clients have become market leaders.
Mobile Web Design.
The iPhone has revolutionised the way you and I communicate. It was only a matter of time before our internet experience took off on mobile devices such as this.
With iPhone Apps, iPhone Web Apps and iPhone Optimisation leading other companies such as Blackberry and Sony down the mobile web market path, huge user uptake will mean that mobile web design is firmly a necessity for every company and organisation that has a regular web presence. If you have an iPhone why not browse this website on it! You'll see similar content but delivered in a mobile focused way.
Dusza offer all clients the opportunity of mobile optimised web design.
CRM Systems.
Customer relationship management (CRM) is a broadly recognised, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects. It involves utilising web based technology to organise, automate, and synchronise business processes.
The overall goals are to find, attract and win new clients, nurture and retain those the company already has, entice former clients back into the fold and reduce marketing and customer service costs.
CRM Systems are now considered a necessary fundamental company-wide business strategy embracing any and every department.
At its best CRM implementation is effective at, maximising human resources, streamlining processes, utilising the most appropriate technology that creates a synergy between all aspects of operations within a company.
Dusza can offer your business CRM Systems that are both bespoke to fully meet your needs whilst being built on a solid and reliable web based platform.
Digital Marketing.
Digital Marketing covers a wide range of activities that is set to continue to explode as we find new ways of sharing and communicating information using the internet.
Currently Digital Marketing covers… Search Engine Optimisation or Search Marketing, Blogging, Tweeting, Online PR, Online Advertising, HTML Marketing and then some!
Dusza manage digital marketing activities for over 65% of their client base - we love finding new ways of giving you a competitive advantage.
Logo Design.
Elegant, intelligent logo design requires much skill. Combining your unique selling points into a simple but striking logo with a colour palette and tight typography that reiterates your business correctly is a must!
Dusza are experienced logo designers and no how best to brand your company, aligning it perfectly with your customers aspirations.