Digital Marketing
Digital Marketing is an umbrella term for the collection of practices that help improve a company using all forms of digital advertising. In terms of increasing a website's marketing exposure Digital Marketing includes Search Engine Optimisation, Search Marketing, Pay-per-click Advertising, Affiliate Networking, Social Networking and HTML Email Marketing.
Search Engine Optimisation
With more and more people searching for resources, products and services online, it has never been more important to ensure that your website is performing in the major search engines. These major search engines are currently Google, Bing, Yahoo and Ask, with Google holding a whopping 80%+ market share in the UK.
Every website that we build is set up to succeed in search engines. This is achieved by implementing a sound structure, using standards compliant practices, but above all else, by being acutely aware of user’s search trends and how search engines are responding to them.
All content entered into our CMS is automatically optimised to adhere to current search engine standards, trends and accessibility guidelines. This ensures that all images, text links and other media have valid and relevant alternatives.
A valid site map aids the Search Engine software (spiders or robots) when indexing your website, and the Page Titles and Meta Keywords and Meta Description dictate how results will be displayed in a Search Engine.
Your website can also feature the Advanced Search Engine Optimisation Module which allows you to modify Page Title, Keywords, Description in addition to other advanced options in order to improve your search ranking as well as re-write urls to be SEO friendly as well as many other goodies that will get your website above your competitions!
Search Engine Marketing
Search Engine Marketing can also touch on other Website Consultancy Services such Website Design. Even though strictly speaking SEM is more focused on getting the maximum exposure on collective Search Engines, it is converting these visitors to actual clients that is surely the final objective of any service or purchase orientated website.
Dusza have helped a significant portion of our clients achieve both website exposure on Search Engines, Paid and organic, and we have also helped design websites that convert visitors into customers.
HTML Email Marketing Campaigns
Create and send unlimited HTML emails from your website! Staying in touch with your clients has never been so important. In an era of high expectations of communications, finding an efficient way of regularly updating both existing and potential clients on services and news items can be invaluable. More so, if those clients have actually expressed their interest in receiving specific communications.
So what is an HTML Email? Well, it’s the kind of email that you are likely to have received from stores such as Apple or Tesco. They are usually a combination of both images and graphics. The value of sending an HTML is that these emails can contain bespoke styling rather than simply plain text, which may be construed as boring.
Our CMS can have HTML Email Marketing capabilities which simply means that you can create, send and analyse statistics on graphical or plain text emails sent via your website. Not only can you create engaging emails but you can also target them to selected subscribers. This enables you to target the right information to the right audience - every time!
The Dusza CMS can also tell you who has read their HTML Email, and even who has clicked back through to your website after reading it! It also tracks the date and time of these events and you can follow what pages of your website they visited.
All in all it enables you to analyse the success of an email campaign so that your next one can be even better!
Interested in Digital Marketing that empowers your business? Get in touch with Dusza today on 0845 094 6442!
The Folio
we believe you're only as good as your last project. Take a look at our folio, if you like what we do, we'd love to hear from you!
Web Design and CMS. View All.
Ecommerce Web Design. View All.
CRM Systems. View All.
Digital Marketing. View All.
Logo Design and Branding. View All.
Hello! A bit about us.
we create brand, web and digital marketing materials for individuals, organisations, charities and small to medium sized businesses.
We love what we do and know how to best communicate your message in the most appropriate medium!
Based in corporate offices on the edge of Bournemouth, the creative hub of the UK, Dusza offer the complete digital and marketing package. Whatever your size, turnover, offerings and target audience, Dusza have the in-house skills to make your project a reality.
Creativity combined with the cutting edge of technology at our disposal and a dedication for perfection, we know our unique selling points - let us help you more effectively market yours.
Get in touch with Dusza on 0845 094 6442, Contact Us here or email hello@dusza.co.uk
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Big on expectations,
big on delivering them!
How can we help you?
We always take the time to listen carefully to your needs and get to know who you are and what your objectives in business. We then offer you appropriate solutions from our wide ranging services including Web Design, Ecommerce Web Design, CRM Systems, iPhone Web Apps, Digital Marketing, Logo Design and Branding.
Thoroughly understanding your business and the world it operates in only comes with experience and we have stacks of it. Speaking with you and also having a fantastic ability to research and understand your competitors adds to the context of your project.
Scoping or research, whatever you call it there is no getting away from the fact the more your chosen design agency understands about your needs the more focused and effective the solution will be.
Selecting the right approach.
Resources, budget, objectives and deadlines - they all influence the best approach to your project.
We are really good at considering all the facets of your project and the right direction to take. We have creative and strategic knowledge that helps guide the project, we will offer advice and guidance at every step of the way. We also consider how we deliver the project, how much hand-holding you will require and how much on-going support you may need of ours. We will be completely upfront about all this before you commit to spending a penny.
The right media.
Whatever media or strategy we decide is the right solution it will be do one thing very well - give you the biggest bang for your buck.
We not only offer a full suite of services and products that are all in-house, a skill set that would leave most discerning agency envious, but we intimately know how each service can compliment or enhance each other.
Be it reinvigorating an existing web design or completely rebuilding your website, from social media creation to online PR through blogging and tweeting. From brand design and guidelines to online brand management - we'd love to share our knowledge with you.
The right agency.
We'd love to work with you and If you want to work with the South's most creative and transparent digital agency then contact Dusza on 0845 094 6442.
Web Design.
Great Web Design will engage with your visitors and will sub-consciously instill a confidence.
Ensuring the functionality does not compromise the aesthetics whilst ensuring the aesthetics never compromises the design is a delicate balance, but one Dusza excel in. A website design that fulfills all the above will prove to be successful.
Dusza have a huge and varied client base spanning many sectors, target audiences and cultures. We are confident we can create you the most appropriate and stunning web design to take your business to the next level.
Ecommerce Web Design.
Successful Ecommerce Web Design is never an accident. The considerations extend far beyond web design and enter into strategic marketing, order management and client relationship management.
An Ecommerce website will need to combine the slickest of technologies that the customer will expect with the added value element that distinguishes you from your competitors.
Clients that have already experienced Dusza ecommerce web design or development haven't been disappointed. With number one Google positions for singular and heavily competitive search terms even some of our clients have become market leaders.
Mobile Web Design.
The iPhone has revolutionised the way you and I communicate. It was only a matter of time before our internet experience took off on mobile devices such as this.
With iPhone Apps, iPhone Web Apps and iPhone Optimisation leading other companies such as Blackberry and Sony down the mobile web market path, huge user uptake will mean that mobile web design is firmly a necessity for every company and organisation that has a regular web presence. If you have an iPhone why not browse this website on it! You'll see similar content but delivered in a mobile focused way.
Dusza offer all clients the opportunity of mobile optimised web design.
CRM Systems.
Customer relationship management (CRM) is a broadly recognised, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects. It involves utilising web based technology to organise, automate, and synchronise business processes.
The overall goals are to find, attract and win new clients, nurture and retain those the company already has, entice former clients back into the fold and reduce marketing and customer service costs.
CRM Systems are now considered a necessary fundamental company-wide business strategy embracing any and every department.
At its best CRM implementation is effective at, maximising human resources, streamlining processes, utilising the most appropriate technology that creates a synergy between all aspects of operations within a company.
Dusza can offer your business CRM Systems that are both bespoke to fully meet your needs whilst being built on a solid and reliable web based platform.
Digital Marketing.
Digital Marketing covers a wide range of activities that is set to continue to explode as we find new ways of sharing and communicating information using the internet.
Currently Digital Marketing covers… Search Engine Optimisation or Search Marketing, Blogging, Tweeting, Online PR, Online Advertising, HTML Marketing and then some!
Dusza manage digital marketing activities for over 65% of their client base - we love finding new ways of giving you a competitive advantage.
Logo Design.
Elegant, intelligent logo design requires much skill. Combining your unique selling points into a simple but striking logo with a colour palette and tight typography that reiterates your business correctly is a must!
Dusza are experienced logo designers and no how best to brand your company, aligning it perfectly with your customers aspirations.