Consultancy - The Power of Knowledge

Consultancy covers a wide range of areas, in this article we keep very close the core offerings of DUSZA consultancy. DUSZA consultancy can be an initial consultation, a one off, or it can be an arrangement over a set time. Most agencies by default must offer a level of consultancy during the initial stages of any relationship. but be wary, all that shines is not gold and it is up to you to make the judgement call whether or not they are the right agency for you It is key for you to identify which agencies actually want to work with you and this is generally conveyed during the initial consultation. Luckily most initial consultations are free, but be wary, all that shines is not gold and it is up to you to make the judgement call during the initial consultation whether or not they are the right agency for you. A word of advice would be to find out if the agency have a vision and mission statement. If they do then take the time to read these valuable pieces of information. These statements should clearly communicate to you the type of agency they are. Use the initial consultation to let them prove their values communicated in the statements and if they can't prove them - ask why.

During the initial consultation, intelligent agencies will use the opportunity to decide whether they wish to enter into a relationship with you. There is little point entering into a relationship if either party are dishonest because the true goals transpire eventually and this generally leads to upset or at the worst contempt. Life's too short, so honesty helps everyone at this stage.

Budget

Let's start off with what can be a sticking point for many people, budgets. Some agencies don't like to ball park figures in an initial meeting. All activities, be it creating a website, Search Engine Marketing or flyer design all have one thing in common, they all cost investment DUSZA believe that without explaining the core services and their cost, clients rarely understand the value of each different service or delivery and will find it difficult to put it into a context that they can identify with. Some clients don't like to let on what their budget is in an initial meeting. DUSZA emphasise, but without knowing a general ball park of what you intend to allocate to an activity, the advice we give will be limited. All activities, be it creating a website, search engine marketing or flyer design all have one thing in common, they all cost investment.

So why does a business card for LVMH cost more than a start-up company? Simply because they are not the same quality. LVMH are the world's largest luxury goods conglomerate. It is the parent of around 60 sub-companies that each manage a small number of prestigious brands with a turn over in excess of €16m. The requirements for LVMH would be significant. LVMH are the world's largest luxury goods conglomerate The quality of the stock, the special finishes, the amount of spot colours, the sheer quantity of cards ordered, courier delivery, reputation of the printer, account handling time and presentations would all make the cost significantly different to that of a small start up. A new business is likely to need a lower quantity on a good but not necessarily amazing stock and require less account handling. Everything down to the type of printer DUSZA would use would be drastically different. DUSZA would look at the brief of requirements and create a solution that fitted with the brief and not just our whims.

Whilst this example is quite simple, the same principles can be applied to all projects. This is where the teams experience in dealing with LVMH or small start-ups is actually quite exceptional. DUSZA have blue chip experience that is also offered to our small to medium sized clients. The overall offering is the same, it is only the delivery of services that has to adapt to suit targets, deadlines and budget.

DUSZA consultancy covers, business processes both paper based and software orientated, creative consultancy, print consultancy, website consultancy, marketing consultancy and search engine marketing consultancy.

Conclusion

DUSZA consultancy, is specifically useful for small to medium sized companies and if you feel you would benefit get in contact with DUSZA on 0845 094 6442 or email hello@dusza.co.uk and book a free, no obligation creative consultation with the lovely people at DUSZA.