Successful rebrand of the Cleaning Services Group
Friday 1st February 2008
The Cleaning Services Group (previously Sparkle Cleaning) appointed DUSZA to create a new logo for the new franchise company which provides a comprehensive range of cleaning services throughout the UK. CSG were looking for a re-brand to take them forward into franchising with the intention of becoming one of the market leaders.
DUSZA created a selection of new logos for CSG to choose from, which reflect the company as 'clean, fresh and bright'. The selected logo was refined to the final format, which was implemented through the sister brands and a full set of stationery.
The next step will be marketing literature to include a brochure and method statements.