Dusza Products

CRM System

So why should you choose Dusza's Star CRM to power your client relationship management? Here are just a few of the reasons…

In the commercial world the importance of retaining existing customers and expanding business is paramount. The costs associated with finding new customers mean that every existing customer is important.

The more opportunities that a customer has to conduct business with your company the better, and one way of achieving this is by opening up channels such as direct sales, online sales, franchises, use of agents, etc. However, the more channels you have, the greater the need to manage your interaction with your customer base.

Customer relationship management (CRM) helps businesses to gain an insight into the behavior of their customers and modify their business operations to ensure that customers are served in the best possible way. In essence, CRM helps a business to recognise the value of its customers and to capitalise on improved customer relations. The better you understand your customers, the more responsive you can be to their needs.

CRM can be achieved by:

finding out about your customers' purchasing habits, opinions and preferences
profiling individuals and groups to market more effectively and increase sales
changing the way you operate to improve customer service and marketing

Benefiting from CRM is not just a question of buying the right software. You must also adapt your business to the needs of your customers.

Implementing a customer relationship management (CRM) solution can offer almost every business massive benefits.

A major benefit can be the development of better relations with your existing customers, which can lead to:

increased sales through better timing due to anticipating needs based on historic trends
identifying needs more effectively by understanding specific customer requirements
cross-selling of other products by highlighting and suggesting alternatives or enhancements
identifying which of your customers are profitable and which are not

This can lead to better marketing of your products or services by focusing on:

effective targeted marketing communications aimed specifically at customer needs
a more personal approach and the development of new or improved products and services in order to win more business in the future

Ultimately this could lead to:

enhanced customer satisfaction and retention, ensuring that your good reputation in the marketplace continues to grow
increased value from your existing customers and reduced cost associated with supporting and servicing them, increasing your overall efficiency and reducing total cost of sales
improved profitability by focusing on the most profitable customers and dealing with the unprofitable in more cost effective ways

Once your business starts to look after its existing customers effectively, efforts can be concentrated on finding new customers and expanding your market.

The more you know about your customers, the easier it is to identify new prospects and increase your customer base.

Even with years of accumulated knowledge, there's always room for improvement. Customer needs change over time, and technology can make it easier to find out more about customers and ensure that everyone in an organisation can exploit this information.

The implementation of a customer relationship management (CRM) solution is best treated as a six-stage process, moving from collecting information about your customers and processing it to using that information to improve your marketing and the customer experience.

Stage 1 - Collecting information

The priority should be to capture the information you need to identify your customers and categorise their behavior. Those businesses with a website and online customer service have an advantage as customers can enter and maintain their own details when they buy.

Stage 2 - Storing information

The most effective way to store and manage your customer information is in a relational database - a centralised customer database that will allow you to run all your systems from the same source, ensuring that everyone uses up-to-date information.

Stage 3 - Accessing information

With information collected and stored centrally, the next stage is to make this information available to staff in the most useful format.

Stage 4 - Analysing customer behavior

Using data mining tools in spreadsheet programs, which analyse data to identify patterns or relationships, you can begin to profile customers and develop sales strategies.

Stage 5 - Marketing more effectively

Many businesses find that a small percentage of their customers generate a high percentage of their profits. Using CRM to gain a better understanding of your customers' needs, desires and self-perception, you can reward and target your most valuable customers.

Stage 6 - Enhancing the customer experience

Just as a small group of customers are the most profitable, a small number of complaining customers often take up a disproportionate amount of staff time. If their problems can be identified and resolved quickly, your staff will have more time for other customers.

Ecommerce Website

So why should you choose Dusza's Star eCommerce to power your content managed eCommerce website? Here are just a few of the reasons…

1. Bespoke Web Design

Beautiful, functional and intelligent design

With Dusza you will receive a more thoroughly considered website design, tapping into our extensive knowledge of digital marketing techniques, principles and trends in user behavior and technological 'better practice'.

Because of our deep experience of brand management, typography, graphic design and advertising a Dusza website design is truly bespoke targeted to your audience. We pride ourselves of designing some of the most targeted and considered websites in the UK.

As part of our process, we take the time to explain the design rationale to you, so you fully understand each and every facet of your design. You are the client and we like to think of ourselves as your counsel, offering our expertise and advice to help you make more informed decisions with your eCommerce.

Ultimately you will have exactly the store you need and want.

2. Intelligent retailing

Expanding your horizons into the evolving online world.

So you have a fantastic eCommerce but no customers yet? No problem, the Star eCommerce makes advertising and tapping into new markets simple.

Your eCommerce is integrated with Google Product search as standard, so customers searching for a particular product get to read about your store in the same list as the big names! If you would like us to integrate your eCommerce to multiple shopping portals that's no problem - just let us know!

We know the best places to sell your products online. But that's not all. Star also offer dynamic cross-selling which enables you to recommend related products and configure up-selling techniques. We take marketing even further by providing Refer-a-Friend promotion and Birthday Promotion incentives to actually generate new orders from your existing customers.

Drive loyalty with Star's loyalty reward points scheme, where customers can automatically earn points for every purchase they make. Promote end of line products by adding a larger bonus point reward to incentivise your customers to purchase the items you need to sell.

Tempt customers through traditional advertising and viral advertising with special voucher discounts you configure in Star and let them know about it via a newsletter you create. Then all that is left is for you to email your targeted mailing list; and it's all available in one place - Star.

Manage your customer relationships via sending newsletters to promote new products or special offers.You can also import recipient lists for your newsletters from other applications (.csv format) and filter which customers receive which product news or promotions.

Star enables you to also sell Gift Vouchers at predetermined values to increase customer loyalty and impulse purchases.

3. Dynamic session-based basket and checkout

Professional online retailing made easy for you.

Nothing puts customers off a sale more than a badly designed shopping basket that doesn't keep up with them, or an overly complicated drawn-out check out process. Now there's no need to worry because your job as a retailer just got easier.

Star features dynamic session-based baskets which automatically follow your customers' selections. As products are added to the basket the customer is notified confirming what has just happened with a simple and subtle message.

The route from a customer landing on a Star eCommerce to going to checkout can be as few as two clicks of a mouse!

This sophisticated application also makes professional online retailing easy for you by providing you with the tools you need to edit order summaries, take a variety of payment methods from credit card to Pay Pal or Google checkout – even manual telephone orders – it will also send out automatic confirmation emails.

You can configure price and VAT by product, and have the option of volume discounts for Public customers who purchase multiple items or Trade discounts. Trade Customers also have extended functionality with the ability to purchase on account.

4. Payments with confidence for buyer and seller

It's safe to buy via a Star eCommerce

Making payment over the Internet used to be a daunting prospect for some customers, especially if they're not so familiar with your company. Make the decision easier for them by ensuring your brand is associated with payment provider logos they can trust.

Similarly, don't let taking credit card payments from the Internet give you sleepless nights with concerns about fraud. All Star eCommerce stores provide integration with well-known independent payment companies such as Sage Pay (previously ProTX), Paypal or Google Checkout that act as an intermediary, protecting both the customer and merchant.

Even with the best shop in the world, there is no substitute for trust. If you want to trade, you have to inspire confidence, and Star eCommerces offer the best way in the UK to show your customers that they have nothing at all to worry about.

Your eCommerce will have full 256 bit encryption from the leading online security company Thawte. This ensures your all customer details and payment procedure are protected. It gives you total peace of mind.

Have you heard about PCI compliance and that as from September 2009 you will be required to be compliant? The PCI DSS is a multifaceted security standard that includes requirements for credit card security management, policies and procedures.

In order to become compliant a self-assessment form must be completed. Dusza can also guide you through this process it's another example of our client orientated service to make eCommerce headache free.

5. Shipping options

The right delivery method for the right product.

Make sure your products arrive on time and in one piece by offering delivery options of your choosing.

For some products the standard postal service may be enough, larger or heavier items may require couriers, but customers may wish to choose higher levels of security or care for expensive or fragile items. Star allows you to specify the delivery option that best suit your company and your customers.

To entice customers to purchase to a targeted value, why not allow orders over a certain value or end of line products to be shipped for free?

Star gives you the flexibility to let customers choose the level of service they want, or offer discounted delivery for certain products. For those special items you can offer special shipping options such as gift messages.

If your preferred courier supplier has web integration for order tracking, we can seamlessly integrate their service into your eCommerce. Your customers will be able to keep track of their order status via their secure Members Login Area even after it has left your warehouse. All these extra value-adding options incentivise your customers to return to your company and your eCommerce.

If you use a delivery label printer for parcels, Star also offers a .csv export of all orders ready to be shipped.

6. Sophisticated back office

Manage your operations intelligently and easily

For a busy online store, you need streamlined, thorough and intelligent management of your operations.

You also need automation of those time-consuming repetitive tasks and most of all, you need this to be as easy to understand as possible, so you can start trading and then succeed online without delay.Star eCommerce is made for you. The secure back office areas are easy configure and run and when we say no programming knowledge is needed, we mean it.

Fast, uncomplicated overview right on the CMS Home Page grabbing your attention and detailing all the essential items that need to be urgently managed. Alerts from new orders ready to be processed, items low in stock or submitted enquiries can be quickly accessed from the home page.

When it comes to the year end wouldn't it be great to be able to click a button and see all your orders and the VAT break down of each order line so that your book keeping is easy. Star exports this information straight into a .csv for Sage or Excel so that should keep your accountant very happy.

The Star has some very clever automated functions such as out of stock, which can automatically remove product listings or allow a maximum back order limit. Drag and drop re-ordering of products and categories. Quick search to find customers so you can quickly find related orders if needs be. It all adds up to a system that helps you do the business.

7. Customer Management

Get to know your customers.

Keep track of all your customers and their orders with the advanced customer management features in Star.

Customers can register themselves on Star, or for more preferential clients you can create customer accounts on their behalf. Interact with and analyse your customer data, to form winning strategies and targeted promotions! We have the right level of customer management you need.

Of course the functionality that you and your customers would expect including a secure Customer Login Area where the customer can access their billing and delivery information, change their password, view their order history and check current order updates.

If a customer forgets their password they can easily retrieve it via the automated forgotten password link on the eCommerce.

You can also update order notes for specific orders so that customers can view in their members area and update their home page log in text to push promotions, products or services.

For those who sell to Trade customers, there is a separate area where they can view the bulk order discount prices. Additionally should you wish to allow them a credit line then this payment option will appear in their check out process.

8. Marketing

Professional product presentation for increased sales.

Make your products cry out to be bought!

Your products need to be presented professionally so Star offers different product pictures settings including overview, standard and detail. Each of these pages will be designed bespoke to your requirements ensuring all the necessary information is both engaging and set up to sell.

Automatic picture resizing, show/hide and optimisation features make it quicker to get your products looking professional online. Each image when click can enlarge using ultra-slick technology that creates a slide show should you have multiple images.

Target and promote specific product lines and order their display on every page. You can easily create a slide show of best selling products, new lines or sale items on the home page or in specific categories. Simply target products in your range for major attention with special promotional messages that stand out. This is also a good way to keep changing the appearance of your eCommerce so your customers always see something new when they visit you – and it's easier than you think to configure!

Intuitive navigation, advanced search tool and a product selector can help your customers find what they want instantly.

9. Search Marketing

So you want to be at the top of search engines, but are not sure what it takes?

Advanced Search Engine Optimisation options are available in Star that allow you to achieve better search engine result positions.

If you do not know how to Search Engine Optimise then simply leave Star to do it for you. Star will automatically use the information that you have entered about a product to create friendly URLs and Page Titles. If you have SEO experience then you can go to town on optimising Page Title, Meta Descriptions, Meta Keywords, Google Product Feed, Image Alt Tags, H2 and 3 Tags and Ghost URLs, to name just a few.

For more powerful Search Marketing strategies, Dusza can offer you this service on a pay-as-you-go basis allowing you to see results before committing to a longer term strategy.

10. Conclusion

So, in a nutshell, Star offers your company the very latest in existing and emerging technology, the quickest of use from both an administration and customer point of view.

Couple that with the Dusza's ability to create any additional bespoke functionality you could ever desire and you have one powerful and proven tool!

CMS Website

So why should you choose Dusza's Star CMS to power your content managed website? Here are just a few of the reasons…

1. Bespoke Web Design

Beautiful, functional and intelligent design.

Because of our deep experience of brand management, typography, graphic design and advertising, a Dusza website design is truly bespoke and targeted to your audience. We pride ourselves of designing some of the most targeted and considered websites in the UK.

As part of our process, we take the time to explain the design rationale to you so you fully understand each and every facet of your website. You are the client and we like to think of ourselves as your counsel offering our expertise and advice to help you make more informed decisions with your website.

Ultimately you will have exactly the web presence you need and want.

2. Control your online presence

You can take complete control of your online presence

Create an unlimited number of pages and change them whenever you need to with our easy to use WYSIWYG (what you see is what you get) editor. Add unlimited videos, unlimited images, unlimited downloadable PDFs, Word docs, PowerPoint slides and Excel files to each page - all with a click of your mouse.

Your Star CMS is accessed online, using your unique secure user name and password, so you only need a web browser to get started. Star is also compatible across both PC and Macs! It is such a flexible and simple to use system that you will feel confident in updating your website in a matter of minutes; and because you can update any page, you'll have no worries if you need to react quickly be it a change in service, a news highlight or change of business address!

You can now update your website with ease!

3. Every module you'll ever need

Each section of your website needs to communicate as effectively as possible.

Websites that simply display different types of information in the same way time and time again quickly lose appeal.

Each module you need; whether it's a Service, Product, Portfolio, Sector, Experience, Calendar, Gallery, Video, News, Recruitment, Frequently Asked Question, Testimonial, Press Release or Questionnaire needs to be designed to best fulfill its purpose and engage with its target audience. These modules showcase just some of the functionality Star can offer you.

You will be able to communicate every message in the most effective way!

4. Analyse, Adapt …Succeed

Marketplaces change and evolve constantly - make sure you're not left behind.

A successful website is not simply about high numbers of unique visitors! You need to be sure visitors are accessing the information on your website that generates real business.

With Dusza's Star Statistics you can really see what's going on!

Each visitor is tracked through their visit, detailing pages visited and in what order, how much time they spent on a page, how they found your website and if they were referred by another website or search engine.

It's also in real time! It allows you to identify where visitors are going, and as you learn how your visitors are using your website, you can modify pages accordingly to ensure the right messages are in the right places!

Of course we also freely integrate your Star CMS into Google Analytics for a broader statistical overview!

You can now easily understand your visitors behaviour!

5. Intelligent Promotion

So, you know who your visitors are and you know where they are going, but how do you make the most out of them?

It's simple with Star. Your bespoke web design will have multiple 'hot spot' areas that you can use to promote your services, products and information.

Naturally, because each web design is bespoke, the number of 'hot spot' areas and the type of information they hold depends completely on the requirements we agree from our initial consultation.

One thing is always guaranteed - the hot spots will be devised to create maximum impact!

Some examples of the slick technology available to you are interactive slide show carousels, automated banner advertisements, call back requests, mailing list sign up, bespoke enquiry forms and videos! Each page's hot spots can also contain different information and calls to action; again it's all completely up to you because you are in control via the Star CMS!

You can now create maximum impact for new offerings on your website - when you want!

6. Marketing by email

Create and send unlimited HTML emails from your website.

Staying in touch with your clients has never been so important. In an era of high expectations of communications, finding an efficient way of regularly updating both existing and potential clients on services and news items can be invaluable. More so, if those clients have actually expressed interest in receiving specific communications.

So what is an HTML Email? Well, it's the kind of email that you are likely to have received from stores such as Apple or Tesco. They are usually a combination of both images and graphics. The value of sending an HTML is that these emails can contain bespoke styling rather than simply plain text which may be construed as boring.

Star CMS has integrated HTML Email capabilities which means that you can create, send and analyse statistics on graphical or plain text emails sent via your website. Not only can you create engaging emails but you can also target them to selected subscribers. This enables you to target the right information to the right audience - every time!

Star can tell you who has read the HTML Email and even who has clicked back through to your website after reading it! It also tracks the date and time of these events and you can follow what pages of your website they visited.

All in all it enables you to analyse the success of Email campaigns so that your next campaign is even better!

7. Easy recruitment

Got a job vacancy? Advertise it instantly!

Almost all companies of all sizes need to recruit at one point or another. What better way to advertise positions than to do it on your own website!

Star CMS has the ability to truly streamline your recruitment process, post new jobs and allow visitors to enquire via the Star CMS. Star keeps track of all their contact information and details, and when you find a suitable candidate, you can reply to them via Star. Applicants can upload their CV for you to view and download.

All the job vacancies you create via Star also are fed to Google Jobs, automatically and best of all - free of charge!

You can easily attract and recruit the right people!

So, in a nutshell, Star offers your company the very latest in existing and emerging technology, the quickest of use from both an administration and customer point of view.

Couple that with the Dusza's ability to create any additional bespoke functionality you could ever desire and you have one powerful and proven tool!