Dusza what we do

Web Design

Great web design can influence the way the world sees your company and it is no exaggeration that a great website will become your most valuable marketing asset.

Your website needs to reiterate your company's brand values and offer the visitor an engaging experience; offering information, functionality and interactivity.

Click here to view Web Design features

"Technology evolves, so does web design and we keep you one step ahead of your competition!"

The web is the established arena for every business to be in, but more importantly to be seen on!

Having the most amazing web presence is no good if no one can find it, that's why Dusza make sure you every website is search optimised before it goes live - and that's free!

We will show you results before you commit to any further SEO. If you are interested in our ongoing SEO service then click here.

Companies are allocating more and more of their budget to web services, including website marketing, because people are moving more of their lives onto the web. Today's businesses are realising that their website can quickly capture customers attention and become a great marketing tool and portal for business operations.

We take the time to understand our client's operating environment, identify their objectives, package their corporate message and communicate it in a creative and intelligent way.

With a stunning design and engaging functionality your website will become a hit with your customers setting you apart from your competition.

The technology behind your website is equally as important as the website design. If it's not planned and implemented well, you may be redeveloping your website again within a year.

At Dusza we ensure that every site we build is of the highest quality, and to W3C strict compliancy guidelines.

Dusza create unique websites that are carefully considered, utilising not only the latest technology, but also drawing upon our deep knowledge of branding, advertising and marketing.

We aim to communicate your message online in a way that your customers and clients can clearly understand.

Simply put, we make your website work for you.

Interested in stunning and engaging web design? Get in touch with Dusza today!

Brochure Design

Your brochure is the flagship of your company - your most prestigious marketing communication to current and potential customers. It is your way to give people all the information they need about your product or service.

Good brochure design can set you apart from your competitors. A badly designed or produced brochure can mean loss of brand value, customers and money.

Dusza relishes the challenge of giving your brochure design that little something extra - this could be through special paper, which feels like the skin of a peach or a pop-up mechanic, so that your message literally jumps out!

Of course, intelligent concept, understanding branding, cunning copy, stunning photography and illustration, creative typography and innovative print processes come as standard.

Dusza has designed a wide range of brochure concepts for a variety of different businesses, from short run standard A4 brochures for a corporate events company to glossy and imaginative concept brochures for consultancy companies - all on budget and delivered on time!

We know that when most design agencies who claim to be experts in cross-media from logo design to website design and graphic design, they usually fall short on at least one service.

Dusza really are an exception. Branding and logo design comes as naturally to us as skillfully crafting a magazine layout and scrutinising every small detail of typography.

It is as natural for us to design and print a bespoke brochure as it is creating a hand coded and user friendly content management systems that run some of the best examples of website design on the internet. And it's all in-house too!

Interested in unique and engaging Brochure Design? Get in touch with Dusza today!

Logo Design

Whether your logo is a simple typographical execution or encompasses an iconic device, it must look professional and present your organisation or business in the best possible way. Effectively communicating your unique selling points (USPs) is essential throughout all your visual communication, and this should be reiterated in your logo concept.

Good logo design starts with a goal analysis of your business. If its a new company, then considering how you are to be perceived by your target audience is crucial. Every aspect of your logo design should be considered, from colour and style to font choice. All will affect the power of the design.

How your logo will be implemented is also worthy of considerable thought.

Large business to business corporates tend to lean towards extremely versatile typographical logos, whilst business to consumer organisation's identities tend to utilise icons.

Icon or no icon?

Common elements to logo identities, also known as brand identities, are icons or logo devices. Icons can be a great visual way of overcoming the issue of not having a descriptive element in the logo text. Dusza have a proven portfolio and always produce logos that fulfill the brief.

Our style for your logo is always set by the brief, and this is why, if you have not supplied us a brief to work within we will write one for ourselves and submit it to you for approval. Clearly identifying the brief, target audience and business goals fundamentally shapes the logo design and creative work surrounding it.

The Dusza portfolio has a selection of varied designs from many sectors, and our diversity of design experience enables us to quickly identify with your business or organistion and then identify with your target audience. Our logos are always based on good solid design values.

Elegant, steadfast typography.

Identities that stand the test of time are the identities that are not fussy or complicated, but rather are simple and elegant. Dusza logos are often based upon the minimalist theory. Companies such as DENT, Tag Heuer and The Savoy have had huge success with this philosophy.

Dusza believe in clean and clever typography. We always incorporate a little twist in the creative design that sets your logo apart from your competitors. If approached with sensitivity, solid typography will always allow your identity to prosper with longevity.

Colour, colour, colour.

Colour is an important factor for any brand, but particularly for a group brand containing supporting companies. All logo designs are created with this in mind and are designed to support any selection of colours.

The colour selection which Dusza choose for each logo design is individual and reflects the brief. Dusza keep track of the latest use of colours and the technology used to reproduce them in your communications.

Because the core members of Dusza have worked within Branding, Advertising, Graphic Design, Product Design and web design, we really do have a sound understanding of design and most commercial applications of design.

Dusza really can take a logo design through to vehicle signage, exhibition displays or websites...and remember, unlike some of our competitors all of this experience is in-house.

For logo design that offers you the best communication with your target audience, get in touch with Dusza!

Creative Consultancy

Clients often come to us fired with enthusiasm about their business and its potential, but not really knowing how to communicate their values and goals to their customers. They know it is important to have clear, consistent communication with their clients, both in everyday business and in their marketing, but are not sure how to achieve this.

Dusza takes the time to discuss with our clients their whole business, not just an individual project. In this way, we can ensure that we get the whole picture and are more able to advise clients on the most effective way forward.

This in-depth consultancy before any creative project also means that we achieve an effective and appropriate creative solution every time. Often the consultation we have with our clients gives them a much clearer direction in their creative thinking.

Dusza offers FREE initial consultation, so if you would like to discuss any creative project your business is considering, get in touch with us today on 0845 094 6442 or email hello@dusza.co.uk.

Digital Marketing

Successful websites are the ones that serve an audience well and therefore have the ability to convert visitors into clients or sales.

So even with the greatest website - if there are few visitors, then it's unlikely to fulfill its goals.

However, what is more important than simple visits is the power to ensure those visits are real people who are interested in your content or product. Equally important is the website's ability to convert the visitors into real clients and customers.

Digital Marketing is the collective term given to any activity that will actively promote a website and increase visitor traffic and conversions.

Dusza offer huge range of Digital Marketing services including:

Search engine optimisation (SEO)
Pay Per Click Advertising
Affiliate Advertising
Social Media Networking
Display Advertising
Blogging
Email Marketing
Viral Marketing

Interested in Digital Marketing? Get in touch with Dusza today!

Business Card Design

The business card is one of the most used and least appreciated tools in business. It is one of your most important marketing tools and yet many people still skimp on business card design and print.

You should hand your business card to every person you meet in your business life. If the impression it gives is a bad one, then you might have been better off not giving them your card at all.

Your business card must represent the values of your company. If it is lacks in innovative design with little thought to priority of information, or is poorly printed, on low quality material then the message your prospective client is getting is never going to be good. Not the words that anyone wants associated with their business!

When it comes to the first impression your company is making on a prospective client image is everything. If you buy the cheapest business cards you can find, the fact is that you are going to get what you paid for.

Having said that, great business cards don't have to cost the earth, but time does need to be spent thinking about your cards. Dusza can help you to get professional, affordable business cards.

Even in the digital age many people still meet face to face to network, so quality business cards will be a great investment for years to come.

Interested in making a great first impression with your business card? Get in touch with Dusza today!

Branding

Implant ideas and the values of your business in the consumer's mind. Empower your customer to understand your business.

Branding builds people's confidence. Consumers like knowing what to expect. Consumers want to believe in a brand and in the company behind a brand. Therefore, building brand identity is crucial, no matter what size your business or how long it has been established.

Dusza carries out research on each and every new client drawing on our network of business contacts to gain true insights into your company, your competitors and your customers.

Dusza will establish an effective brand identity, through all aspects of your business: a strong logo, consistent colours, stationery, advertising, signage, point-of-sale, web site, brochure, packaging - in essence, everything that promotes your product or service.

For more examples of logos created by Dusza have a look at the Creative section of our portfolio.

Interested in branding with clout? Get in touch with Dusza today!

Print Consultancy

Printing is a complicated business. There are many different kinds of print; lithographic, digital, screen - the list goes on and on. In each different area of print there are also many different processes, all of which have a variety of benefits and pitfalls. Add to this the massive choice of printers, from low budget to luxury, good value to extortionate. There are many possible problems to be encountered in even the simplest of jobs, but equally a great print job can be a huge benefit to any company's marketing.

Dusza have over 10 years experience in print. We have watched as new processes have developed and old processes have been shelved. We have built relationships with a wide range of printers throughout the UK from budget to bespoke, lithographic to screen printing. We know the pitfalls and have already figured out the answers.

A consultancy with Dusza about your print requirements can save your company time, money and stress. We are always happy to share our knowledge and work with our client's to ensure that their marketing communications are as good as they can be.

DUSZA have designed and printed a whole feast of marketing deliverables including: letterheads and compliment slips, business cards, DVDs and CDs, vehicle wraps, promotional merchandise, exhibition graphics and stands, bus liveries, window graphics, and posters. We know how to make the right Print calls, who to use, and when.

We take a huge range of factors into account from meeting your deadline to delivering your expectations. If tight budgets are important we will explain the pros and cons of using cheaper print alternatives. We offer you the knowledge so that, with us as your Print Consultants, you can make the correct business decision for your company.

If you would like to discuss your print requirements with the Print experts just get in touch with DUSZA for free no obligation Print Consultancy on 0845 094 6442 or email hello@dusza.co.uk.

Web Design Features

These are just some of the features available in our Web Design Service.

Want to know even more about the Star Content Management System?
Simply click here!

Search Engine Optimisation

Search Engine Optimisation (SEO) is the specific process in improving a website's natural rankings within the organic listings of search engines to increase visitor numbers.

On-page Search Engine Optimisation relates directly to the content of a web page and its presentation to Search Engines. An example of On-page SEO is correctly marking up the website code compliant with W3C standards. Off-page Search Engine Optimisation relates to the external influences to SEO. An example of Off-page SEO is Link Building.

Dusza offer website optimisation services (also known as search engine optimisation, SEO or web optimization) to both existing and new clients. With more and more people searching for resources, products and services online, it has never been more important to ensure that your website is performing in the major search engines. These major search engines are currently Google, Bing, Yahoo and Ask, with Google holding a whopping 80% market share in the UK.

Organic (Natural) listings Vs Pay Per Click (PPC / Sponsored)

It is also important to understand the difference between 'organic website optimisation' and 'paid listings'.

Paid listings can be purchased through 'PPC' such as Google's Adwords service, and can achieve results instantly. However once you pause a campaign or stop bidding your advert will disappear instantly - so no more visitors.

The purpose of organic optimisation is to achieve long-term high ranking listings in the 'free & natural' area of the search results page. This ensures that your website appears 24 hours per day and can work out substantially cheaper in the long term rather than relying on PPC.

Interested in higher rankings in organic listings? Get in touch with Dusza today!

eCommerce

Great eCommerce design can influence the way the world sees your online business, and it is no exaggeration that a great eCommerce will become your most valuable marketing tool, sales tool & potentially fulfillment tool.

The latest generation of eCommerces, such as Star, are also providing an ever increasing amount of online tools that truly streamline business from Order fulfillment & Tracking to Stock Control or Telephone Orders.

Click here to view eCommerce Design features

The best eCommerce solutions enable you to take total control of your online shop and react to consumer trends instantly.

You need virtually no technical skills to operate Dusza's Content Management Systems, and because it's based online and compatible with both PCs and Macs, you can make changes to your website from anywhere that has a computer and an internet connection!

Dusza's very own eCommerce Content Management System is called the Star eCommerce and has been developed alongside real client demands to bring the power of the web to your finger tips!

A successful eCommerce website must have:

24/7/365 access (you can't afford any hosting downtime)
Load quickly (slick technology should not significantly slow a web page load)
Be intuitive to navigate (using common formats of drop down, categories and search)
Sell directly off the homepage (minimal clicks to convert)
Instill confidence (a badly executed eCommerce will no longer be tolerated by customers)
Offer all the major payment methods that a customer expects (Credit Card, Paypal & Google Checkout)
Promote value-adding influencers (the reasons to buy from your website and not your competition, such as order tracking)
Actively market itself
Evolve and enhance the eCommerce to suit customer trends

Whilst the list of 'must-haves' for an eCommerce website is similar to a regular website, the biggest difference is simply the order of priority.

For eCommerce nothing can detract from the user experience. Your perception of what sells and how needs to truly match the virtual world.

This is where a strong relationship with a proven eCommerce agency should give you the confidence and knowledge of the best way forward.

Interested in getting your eCommerce right? Get in touch with Dusza today!

Stationery Design

Stationery is an essential part of your brand. When you write a letter or hand someone a business card, you must ensure that the image being presented accurately reflects your business. For many service companies stationery serves as an introduction and can leave a lasting impression of your company.

Implementing your logo into an effective set of stationery is not as simple as it might sound. Although most stationery will only include your logo and some text, the font chosen, text size, colour, type and position can make all the difference.

At Dusza we have years of experience in designing stationery so we know what will work and more importantly what won't! We actually consider how your logo will work when implemented into stationery and other marketing materials before we even start designing it.

Dusza can offer stationery which can appeal to the senses, not just the eye. Utilising thermographic technology, metallic inks and special paper, your stationery can be tailored perfectly to carry your message.

With over 10 years experience in printing stationery, Dusza will consider all aspects of your stationery usage, including such, not often thought of, issues like as the kind of desktop printer you use, which can effect your choice of paper. Print your stationery with us and you can be sure you are in safe hands.

Such iconic brands as Ralph Lauren and Giorgio Armani have trusted Dusza with their stationery requirements.

We work with many small to medium sized companies as well as a few larger names that you may recognise. Regardless of your company size, as a client of Dusza you will have access to our entire skill base. It's all in one place, with no outsourcing to external companies (except for the print runs). You could be working with the Souths most creative agency.

Interested in creating a more professional image with printed stationery? Get in touch with Dusza today!

Graphic Design

The term Graphic Design now encompasses many different disciplines and medias. Dusza believe that each discipline and its execution in each media is merely the engine of delivery, and that the core principles of great design are required regardless of the implementation.

Great examples of intelligent and well considered graphic design can hugely improve the effectiveness of communication.

One example that springs to mind is that of the London Underground and its map redesign in the 1930s by Henry Beck. It was the first of the schematic image maps and was created to present the London Underground as a quick and efficient mode of travel.

With the map redesign not actually corresponding to a set scale, it portrayed London in a revolutionary new light and helped unite the London Undergrounds new efficient image.

Naturally, like all designs, what we can see today has evolved, but the principles of the original are still unmistakable.

Dusza have worked with small to medium sized companies on projects ranging from redesigning the longest published (over 40 years) urban music magazine to creating the identity for Sebastian Coes Complete Leisure Group.

With the likes of Ralph Lauren entrusting Dusza with their stationery print design, it is fair to say that Dusza can be trusted to create and fulfill design briefs to a standard that is higher than most.

Dusza are as happy designing magazine layouts as they are logos. Try us for your stationery design or annual report and accounts, Dusza really do deliver on expectations.

Interested in finding a Graphic Design Agency with real skill? Get in touch with Dusza today!

For graphic design and development, that is as intelligent as it is stunning, give DUSZA in Bournemouth a call on 0845 094 6442 or email hello@dusza.co.uk and let us show you true creativity.

Digital Marketing

If you are reading this web page it is likely you found Dusza through a Search Engine or a referral link from a Social Networking website and what is more it is likely you are considering finding a company such as Dusza to help you with your Digital Marketing.

This is exactly the reason why every website owner should consider all the promotional tools available to them.

Digital Marketing services may include:

Search engine optimisation (SEO)
Pay Per Click Advertising
Affiliate Advertising
Social Media Networking
Display Advertising
Blogging
Email Marketing
Viral Marketing

Pay Per Click Advertising

Google, Bing and a number of other Search Engines allow you to place paid advertising alongside their search results.

Your paid adverts can also appear on other websites that have been approved by that Search Engine, and this is usually called advertising on content networks.

It does literally what it says on the tin, Pay Per Click means you only pay for the click which will take a searcher to your website page specified within the advert.

In order to create your adverts you need to register and create your campaigns. This is a service which Dusza are able to assist with initially and then leave you to maintain your campaigns, or we can manage the entire process if you prefer.

Pay Per Click is ideal for getting instant traffic to your website and generating leads or driving sales. Different Search Engines allow for different targeting approaches. For instance, Google Adwords allows you to target searchers using a specific language in a specific location for a specific keyword. A great benefit of Google is that you are able to really refine your advert's language and sales approach depending on your target audience. Google offers the ability to select a medium so that advertisers can specifically target ads to mobile devices or laptops etc.

When people search on Google using one of your keywords, your ad can appear next to the search results. Now you're advertising to an audience that's already interested in you.

Ad positioning relies on your account having a budget that is high enough to pay for advert should it be clicked. There is also another process for Google determining which adverts to show and that is an equation based on number of impressions your advert has, and the amount of clicks it receives. This equation helps Google determine whether or not your adverts content is relevant to the keywords the searcher is searching for.

With Pay Per Clicks content network you can also place the same adverts on hundreds of thousands of high-quality websites, news pages, and blogs that partner with that Search Engine. Usually these advert impressions cost less per click than those on the search engines, and may offer a better value by greatly extending your adverts reach.

Pay Per Click can also allow for multimedia content within the adverts including text, image, and video formats to better communicate your message.

Using your keywords, targeting technology can automatically match your ads to webpages in our content network that are most relevant to your business. For example, an ad for a digital camera may show up next to an article reviewing the latest digital cameras. If you want greater control, use placement targeting to hand-pick specific sites or sections of sites you want your ads to appear on.

The statistical information created by your campaigns can be vast, but it does allow you to review how successful your PPC campaigns are, and also shows you trends in order for you to be able to refine them to achieve higher conversions.

Interested in Pay Per Click campaign management? Get in touch with Dusza today!

Flyer Design

Flyers are a really flexible marketing tool. Flyer designs can come in a wide variety of shapes and sizes, from square to rectangle, circular or even a special shape such as a house!

There are also many ways of distributing your flyer: hand-outs, by mail, as a door drops or in leaflet dispensers in a wide range of locations.

Dusza have years of experience creating unique flyer designs for a range of businesses, both local and national. We can help you refine your message and better communicate it to your audience.

We pride ourselves on designing flyers that really represent you and your business. Whether it's a night club flyer or a corporate event, you can be sure that yours will be perfectly suited.

Do you have a tight deadline and need your flyers designed and printed yesterday? No problem, we can usually go from design to delivery within 5 working days!

If you need a flyer or leaflet design with impact, just take a look in our portfolio and see for yourself what we can do!

Interested in getting your message across with a stunning flyer? Get in touch with Dusza today!

Traditional Marketing

Large companies with huge marketing budgets often have Marketing Managers or whole marketing departments full of people who are highly qualified with years of marketing experience. They enable these large organisations to make the most of their marketing budget, to measure and adjust their strategies, to take advantage of relationships in the sector built up over many years and to be the first to benefit from new advances.

Smaller companies do not have the luxury of a marketing department or a huge marketing budget. However because of budgetary restrictions it is even more important that every penny of their marketing budget gives the maximum return on investment (ROI).

Dusza have the knowledge and industry contacts equivalent to that of a large marketing team, but with the added bonus of experience in many industry sectors. We will work with you, and using your specialist knowledge of your industry develop a marketing plan which gives the highest ROI for your budget, leaving you free to concentrate on the business of doing business.

If you would like marketing advice contact DUSZA in Bournemouth on 0845 094 6442 or email hello@dusza.co.uk. The clients that have already contacted us haven't looked back.

eCommerce Features

These are just some of the features available in our eCommerce Web Design Service.

Want to know even more about the Star eCommerce?
Simply click here!

Email Marketing Solutions

Email Marketing allows the direct marketing of singular or mass recipients instantly. It can give a great return on investment, simply because there are no printing or mailing costs.

Also individual email clients (i.e. Hotmail, Outlook etc) can display HTML emails differently. Dusza develop HTML emails in a robust structure, which maximises their compatibility, ensuring your campaign not only reaches the maximum audience but also looks perfect in all the major email programmes.

Dusza can use intelligent tracking techniques to monitor the performance of your email campaigns. It is possible to build a variety of reports from this information for example; the number of users who read the email, when they read it, where they they read it, how many users clicked through to your website from the email and even how many users actually completed a transaction with your organisation.

All of this functionality can even be built directly into the Content Management System in your website.

Dusza can build an HTML email marketing module directly into your website allowing you to send multiple emails quickly and easily from your website's content management system. Integrating the email marketing module even further, we can allow you to filter your mailing list dependent on gender, age, location or any other criteria of information that your website captures in order to achieve a much higher click through rate!

Solid Web marketing knowledge is also important to ensure your potential client's turn into real clients. Well-targeted Email Marketing can significantly increase traffic, but it is the more broad Web Marketing principles that convert this traffic into leads and ultimately profit.

Dusza have vast experience in both traditional offline marketing and Email Marketing / Web Marketing. This enables us to develop a campaign which is incredibly effective by utilising both marketing disciplines.

Interested in marketing yourself using a bespoke HTML email campaign? Get in touch with Dusza today!

Web Development

The key to successful web development is knowing what technology to use and when to use it. Knowledge goes a long way to ensuring your website is as easy to use and as functional as possible. Dusza have this knowledge.

Dusza understand that not every client is web-savvy and unfamiliar technical terms can be overwhelming and actually dilute a conversation.

Our approach is to try and keep complicated technical terms to a minimum. Where we need to use "techy" language we make certain that we thoroughly explain these terms so that you can learn something more from us.

As a client, if you ever need any clarification on technical terms or simply want to know more about a certain area of our service, all you have to do is ask!

You can call Dusza on 0845 094 6442 between 9.00am - 5.30pm Monday to Friday.

Web development is generally divided into two key areas: front-end development and back-end development.

Front-end development is sometimes referred to as public facing, and this literally describes the website that your customers will see. Front end programming is all about aesthetic design and programming.

The back end development is often where the time-consuming programming is. Back end development describes programming the Content Management System that will manage your website updates.

For any of you with programming knowledge, Dusza programme using a combination of the following technologies:

CSS
XHTML
Javascript
Ajax
PHP
ASP
XML
MySQL
Flash

By utilising one of these coding techniques or a combination of these technologies, Dusza are able to build even the most complex web requirements.

Dusza also hand codes their websites, which means we do not rely on applications to write the underlying code for us. The main advantage achieved from this, is that our websites contain no redundant code. Good quality code should be clean, intelligently laid out, easy to edit and well optimised, allowing it to be quickly processed by Browsers and Search Engines alike.

Furthermore it is a requirement by law (through the Disability Discriminations Act) that websites must be accessible to the less able, so Dusza take this into consideration and program websites to standards set out by governing bodies like the W3C, who are becoming the bench mark for good websites.

Every Dusza website is built to adhere with the W3Cs XHTML 1.0 Strict guidelines.

Leaflet Design

A leaflet is a great alternative to a full brochure. You can relate essential information about your business without it costing the earth.

Even though it is a cheaper marketing tool, it is still essential that the leaflet design accurately and effectively portray your business' unique selling points.

A leaflet is normally folded to offer several pages in which to divide up information, therefore describing a variety of products of services effectively.

Dusza has designed leaflets for a variety of different businesses, from nightclubs and restaurants to car washes and financial advisers. All require the same basic skills; design, copy writing, layout and proofing, but all give distinctly different messages about the specific business.

Dusza has a variety of relationships with local and national printers, which means we can supply high quality leaflets on budget and to tight deadlines.

If you need a flyer or leaflet design with impact, get in touch with Dusza today!

Advertising

Great concepts produce great advertising ROI. Some of the most successful advertising campaigns cost very little money in comparison to their financial return. It is the power of concept which produces a truly memorable advertising campaign.

Take a look at our JPS case study. This illustrates a strong concept which not only creates a long-lasting memory of JPS but is strongly linked to JPS's industry.

Dusza create stunning advertising media with proven commercial effectiveness. Our work in advertising stems from creative, strategic and conceptual thinking. Above all, Dusza work hard to ensure your advertising media has a huge benefit on your organisation.

Dusza create effective marketing material like this on a daily basis, distributed through a variety of mediums. Our experience in creative thinking for advertising is vast; just take a look at our portfolio. It is this experience in creative thinking which we bring to any project whether its web or print based.

Interested in engaging and intelligent advertising? Get in touch with Dusza today!

Website Consultancy

Dusza are always on hand with a wealth of experience to give you advice on any aspect of website consultancy. Our web consultancy service happens right from the start, when we first analyse your needs, build up a client profile and create a list of recommendations based on your current website. If you haven't got a current website then we advise you on the benefits of starting from a clean slate.

The proposal Dusza put forward is always based on the needs and goals of your website or web project. Dusza's websites are bespoke and made to order, so we never try and fit your website around a pre-built package.

Our proposal is the recommended structure and functionality based on your needs, this of course is just a starting point and should further development of this proposal be required we will advise you on the necessary steps.

A Dusza proposal is a comprehensive document that communicates to you the structure, costs and time scales of your project. Written in a clear, non-technical manner (we understand that not everyone has the knowledge of a web programmer) your proposal is as down-to-earth as we are.

Everything from look and feel, to usability and SEO, Duszas website consultancy service has assisted corporates gain an advantage on the web. Duszas website consultancy services cover Brand Development, Website Design, Website Programming, Search Engine Optimisation and Email Marketing. We are on hand to offer advice on the pros and cons of white label vs bespoke Content Management Systems, clear up the confusion about Web 2.0, or simply to show you some stunning examples of intelligent website projects we have undertaken.

Dusza don't just stop consulting you once your website is complete. We know that it takes time, dedication and on-going refinement to keep a perfect website performing.This is why Dusza also offer a bespoke on-going consultancy service, which maintains your websites performance.

The benefits and requirements of a fantastic website are explained in one of Dusza's white-papers: The Fundamentals of a Great Website. We give all our clients this document for free, it is an un-biased, educational document aimed at improving your knowledge and helping you in commissioning the best website. Dusza also provide other white-papers along with our website consultation service.

Limited Offer

Download The fundamentals of a Great Website.

If you like what you've read already, then get in touch with us on 0845 094 6442 or email us at hello@dusza.co.uk

Newsletter Design

Finding new customers is hard work, but essential to any business. However getting repeat business from current customers is even more important - without this a business cannot grow because it will always be replacing old customers with new instead of growing its customer base.

In order to get repeat business it is essential that you keep in touch with your customer. One great way to keep your clients up-to-date with company news or industry developments is a newsletter.

Something that often puts companies off newsletters is the thought that they will have to write articles. If you don't have the in-house skills Dusza can source experts from a wide variety of industries, who will write interesting and relevant articles, which sell your products and services whilst also informing the reader.

Dusza's skill in design and print management come in again here, but also important is our experience in image sourcing, typography and page hot spots.

Dusza can even arrange for the newsletters to be delivered directly to your customers. In short, a quarterly newsletter could involve very little effort on your part, but reap big rewards.

Interested in generating new business from existing customers? Get in touch with Dusza today!

Web Optimisation

Successful websites are the ones that serve an audience well. So even with the greatest website, if it has no visitors, then the likelihood of it being an asset to a company is small.

Website optimisation is the collective process in improving a website's rankings within the organic listings of search engines and thus increase visitor numbers.

Organic (Natural) listings Vs Pay Per Click (PPC / Sponsored)

It is also important to understand the difference between 'organic website optimisation' and 'paid listings'.

Paid listings can be purchased through 'PPC' such as Google's Adwords service and can achieve results instantly. However once you pause a campaign or stop bidding, your advert will disappear instantly - so no more visitors.

The purpose of organic optimisation is to achieve long-term high ranking listings in the 'free & natural' area of the search results page. This ensures that your website appears 24 hours a day, and can work out substantially cheaper in the long term than relying on PPC.

Interested in Search Engine Optimisation? Get in touch with Dusza today!

Copywriting

So, you have a great logo; you've planned your advertising campaign and got your brochure concept - but it can all be a total waste of time and money, if the copy is not right. Copy writing is salesmanship. Good copy should be concise, attention-grabbing and accurate.

Dusza has perfected the art of delivering compelling copy, on time, on brief and on budget. We know what works and what doesn't. We also know that time is money, so we don't waste either. Our copy will bring your communication to life in every way.

Dusza has ten years experience in writing copy that sells for a wide range of businesses, from construction companies to children's food companies. However if you are looking for something specialised we can source an expert in your industry to write copy that will inform as well as sell.

When great copy is combined with our winning designs you have a partnership that can't fail!

Interested in creating exciting and compelling copy? Get in touch with Dusza today!

Online Press Releases

Really successful Online Press Releases are the perfect way to communicate between your organisation and your target audience over the internet.

Press Releases gain valuable positive exposure to an interested audience. Plus, news items do not require paying for, unlike direct advertising.

It focuses exposure with and through credible third-party online communications. Because of this seemingly unbiased method of delivery, this method of communication offers a third-party legitimacy that advertising does not have.

With Digital Marketing, an online press release medium may be a video, audio or simply blogging or social networking.

Online Press Releases can be used to build rapport between employees, clients, customers, investors, voters, and the general public. It can not only be used to promote the good of a company or organisation, but also be used as a damage limitation should the company or organisation have previously accrued bad press or other loss of public confidence.

Interested in our online press release service? Get in touch with Dusza today!

Web Hosting

Reliable hosting means that your window to the world is always open. It's no good investing in a great website if the hosting is unreliable! With websites, if your hosting solution fails then there is no website or emails. It is as simple as that.

We think that our clients websites deserve to be seen all of the time, and your customers should be able to email you at their convenience, so we offer fully affordable managed hosting services.

Fully managed means exactly that. You only need contact us if you ever have a question about any part of your website service. No call centres and no ticket-only support, just a prompt happy service from your dedicated account handler.

Interested reliable and secure hosting? Get in touch with Dusza today!

Magazine Design

Magazine design requires solid graphic design skills, the sort you only acquire with years of experience. Typography, image manipulation and a level over dedication to perfection in the smallest of details.

Publishing a magazine is a complicated procedure; it's not just about good design and efficient printing. Before any creative work can even be started, the organisation required is extensive: preparation of flat-plans; copy writing or sourcing images, including the possibility for photo-shoots; and almost always working within tight deadlines. A day missed in a procedure this complicated can cause major problems.

Once the initial organisation is done, it's on to the creation. Dusza's service includes core creative direction, stunning and innovative design, consistent levels of art working, efficient production management, great attention to detail, experienced advertiser management and accurate proof-reading - all of which are carried out to meet critical deadlines.

Internationally renowned magazine Blues & Soul trusted Dusza with its redesign.

Magazine publishing involves all of the tightly honed skills which a creative agency should have. Getting any of these skills wrong is just not an option.

Interested in creating an engaging magazine? Get in touch with Dusza today!

Photography

An image tells a thousand words. Everyone is likely to have heard that more times than they care to remember. The fact is that it is true.

Stunning photography really can captivate potential clients; aspirational lifestyle images sell products; close up product shots keep consumers smiling the same way endearing portrait photography keeps parents smiling.

Knowing how to say a thousand words with the right kind of image is the key. Then finding that image becomes the challenge. The two avenues are stock imagery or bespoke photo shoots.

Photographs are a great way to give prospective clients a visual impression of your company and its products or services. Often sourcing great stock images will meet your needs, especially if budgets are restrictive. However, sometimes a photo-shoot is the only way to get the perfect image you require.

Dusza offers an in-house photography service for product shots, which gives professional and effective results.

Alternatively we have relationships with a variety of experienced photographers who are specialists in a wide range of areas, including aerial, architectural, journalistic and portrait photography, off- or on-site.

Whichever service you use, you can always be assured of the highest levels of art direction from Dusza. We ensure that your budget is well spent and that the finished photograph is everything you hoped it would be.

Dusza also offer photo-retouching and image manipulation services to create truly unique images when you simply can not photograph them.

Interested in images that really do capture your thousand words? Get in touch with Dusza today!

Affiliate Marketing

There are a wealth of affiliate schemes available

You can generate more passive income from schemes such as Google Adsense, Amazon affiliate, Trade Doubler, Ebay the list is long and growing by the minute!

The key to a becoming a successful affiliate is to finding the correct programme that suits your business type and model.

Amazon Affiliates

Amazon Affiliates enable you to create links or banners to specific products on Amazon. For each sale that has been generated by your link, you earn money.

When you add these links or banners to your web page, and visitors to your page click on the them, you earn up to 10% of all purchases made during their shopping session. That means that literally anything that shopper purchases in their session on the Amazon website that has come from your website you can earn revenue on!

There are 3 main types of links you can implement to Amazon, Product Links, Banners and Site Stripes.

Trade Doubler

TradeDoubler is an international performance-based digital marketing portal where the brands such as Apple Stores and Kelkoo have integrated their offering.

Advertisers get paid a commission for link referrals that convert into a sale.

Their extensive reach covers 19 markets across Europe and Japan. This brings the unique advantage of international digital ability coupled with in-depth local ability.

In addition Trade Doubler offers unrivalled access to over 76% of the European online audience through its publisher networks.

Ebay

2009 sees the introduction of Quality Click Pricing, and eBay will pay publishers for clicks sent to eBay sites and the amount paid per click (EPC) on a daily basis will depend on the traffic's quality.

The quality of traffic will be assessed using a number of different factors, including revenue from sales and the long term value of new users, as today, but also eBay advertising and PayPal revenue and other user behavior factors. Essentially, the more incremental revenue your traffic generates for eBay, the more you'll be paid per click.

Google Adsense

Search Engines such as Google have a service for high quality, content rich website publishers to earn money from displaying other peoples paid adverts on
their websites.

Google's Ad Sense uses its intelligent search technology to serve advertisements based on your website content, the user's geographical location, and other factors.

These adverts can be perfectly targeted to what your visitors are looking for on your website, or matched to their demographics and interests.

Adsense can bring in a passive income for your business, so even if yours is not an ecommerce website you can still earn a revenue directly from it!

AdSense has become a popular method of placing advertising on a website for a number of key reasons.
The first is that Adsense is part of Google and Google are deemed pioneers of internet technologies but also because the advertisements are actually subtle and not overtly detrimental to a website design
unlike other more brash online advertising.

Interested in doing more with your website and your online business? Get in touch with Dusza today!

For more information on our Affiliate services get in contact with Dusza today!

Content Management

The best Content Management Systems (CMS) enable you to take total control of your website and react to a changing market place instantly.

You need virtually no technical skills to operate Dusza's Content Management Systems, and because it's based online and compatible with both PCs and Macs you can make changes to your website from anywhere that has a computer and an internet connection!

Dusza's very own Content Management System is called the Star CMS and has been developed to bring the power of the web to your finger tips!

Star comes in 3 varieties for Websites, Ecommerce and Client Relationship Management.

Website Content Management System
- the Star CMS.

To find about the Star CMS simply click here!

E-commerce Content Management System
- the Star eCommerce

To find about the Star eCommerce simply click here!

Client Relationship Management
- the Star CRM

To find about the Star CRM simply click here!

Yellow Pages Advert Design

Yellow Pages has been connecting buyers and sellers in the UK for over 40 years. In 2008, approximately 28.4 million copies were distributed to UK homes and businesses.

With the advent of online advertising you wouldn't be blamed for thinking the Yellow Pages has seen better days. The stats speak for themselves, and it is important to remember that not every generation is switched onto the internet.

Depending on the demographic of your customer base it may well be worth advertising in the Yellow Pages. If you are considering it, then consider Dusza for the design and creation of your ad.

Dusza have created hundreds of hard hitting Yellow Pages ads for businesses whose customers still use the Yellow book!

Interested in getting the most out of your Yellow Pages ad? Get in touch with Dusza today!

Signage

Signs should not be taken for granted - finding your way is important. For certain types of business, particularly in the retail and leisure sectors, signage may be the primary way that a client finds your business, and could give the first impression of your company. You want that impression to be a good one, and for your company's message and values to come across loud and clear.

Illuminated signs are changing; LED and halogen lighting systems have evolved and are now commonplace, alongside traditional neon and fluorescent lamps. The huge number of signage media types gives even greater scope to differentiate your company from others, in a truly creative way.

Dusza can create innovative and effective signage which works for your business. In association with experienced production companies, utilising cutting-edge technology, we can meet the requirements of the most exacting customer and, as with all of our solutions, your signage will be on time and on budget.

Interested in pointing customers towards your business? Get in touch with Dusza today!

Text Vetting & Proofreading

At best, poor grammar, ambiguous copy and spelling mistakes cost money, resulting in expensive re-prints or lost customers. At worst, such mistakes prejudice people against your business, damaging the brand in which you have invested so carefully.

There's no doubt that all marketing communication materials need to be thoroughly proof-read. So, the key question is: who does it? In many cases, the job falls to the person in the office whose English is 'the best'. Despite the importance of their marketing, surprisingly few organisations engage a professional proofreader.

However, even professional proofreading can fall way short of the mark. Proof readers typically check only for spelling mistakes. This obviously needs doing, but there are many other equally bad mistakes in written communications.

Dusza can manage a full text vetting of your copy, which assesses text for grammar, spelling, syntax, consistency and meaning - and does not check it just for spelling. Dusza can also arrange an assessment of the consistency and quality of your communications, and offer practical advice to enable you to project a totally consistent, high-quality message.

Interested in perfect copy? Get in touch with Dusza today!

Exhibition Graphics

Exhibitions are a great way to meet your prospective customers face-to-face. Most industries have several exhibitions per year attended by thousands of visitors. If you're exhibiting, how can you make sure that the people who pass your stand remember your company over hundreds of others?

Your first consideration when thinking about your exhibition will be how to fill your 5m x 5m space.

There are a wide range of exhibition displays available to suit all budgets. Most have wheeled cases making them easy to transport, pop-up meaning they are easy to construct (even in a suit), and are durable enough to be used again and again.

Dusza draws on its design experience to create an eye-catching and memorable display, and can also fulfill your other exhibition needs such as hand-outs, carrier bags, branded clothing and give-a-ways.

We can also help with more modest needs, such as a banner to advertise an offer at your business, or a pop-up banner stand for a small presentation.

Interested in creating an exhibition display with impact? Get in touch with Dusza today!

Vehicle Wraps & Liveries

Vehicle liveries are the most cost-effective outdoor advertising available. 3,000 people per hour will see a vehicle livery, as you drive around town in your everyday work. This means that it is, quite possibly, more effective than press advertising.

Dusza thinks that every vehicle wrap should be more than a simple logo and contact details on a door panel. With so much signage on the roads, it is important to think creatively and come up with a solution which stands out for the right reasons.

Vehicle-wrapping technology allows for full-colour images and text to literally wrap over your entire vehicle, covering every millimetre with your brand and message.

Whether you are considering vehicle wrapping a small but perfectly formed Smart Car or a fleet of lorries, Dusza have a fantastic portfolio of stunning examples of vehicle signage.

We genuinely believe that our print expertise can help you grab the attention that your business or organisation needs, our vehicle wraps are some of the strongest, visually impacting designs seen in the UK.

Interested in generating new business from vehicle wraps or liveries? Get in touch with Dusza today!

Email Marketing

HTML email marketing allows the direct marketing of singular or mass recipients instantly. It can give a great return on investment, simply because there are no printing or mailing costs.

Understanding how to programme an HTML email correctly will greatly affect its worth as a marketing promotion. There is no point in going to the expense of building a well-designed HTML email, if it never reaches its recipient or, when it does, it looks nothing like the original design. Unfortunately some companies block HTML emails and 'lock down' their internet systems. Also individual email clients (i.e. Hotmail, Outlook etc) can display HTML emails differently. DUSZA develop HTML emails in a robust structure, which maximises the compatibility of HTML emails, ensuring your campaign not only reaches the maximum audience but also looks perfect in all the major email programmes.

DUSZA can use intelligent tracking techniques to monitor the performance of your email campaigns. It is possible to build a variety of reports from this information for example; the number of users who read the email, when they read it, where they they read it, how many users clicked through to your website from the email and even how many users actually completed a transaction with your organisation. All of this functionality can even be built directly into the Content Management System in your website.

DUSZA can build an HTML email marketing module directly into your website allowing you to send multiple emails quickly and easily from your website's content management system. Integrating the Email marketing module even further, we can allow you to filter your mailing list dependent on gender, age, location or any other criteria of information that your website captures in order to achieve a much higher click through rate!

Solid Web marketing knowledge is also important to ensure your potential client's turn into real clients. Well targeted Email Marketing can significantly increase traffic but it is the more broad Web Marketing principles that convert this traffic into leads and ultimately profit.

DUSZA have vast experience in both traditional offline marketing and Email Marketing / Web Marketing. This allows us to develop a campaign which is incredibly effective by utilising both marketing disciplines.

If your company wants the slickest designed HTML email marketing solutions get in touch with Bournemouth's HTML Email Marketeers on 0845 094 6442.

Website Accessibility

Website accessibility means that people who are less able can easily engage with the Internet. An added bonus is that search engines will also mark you higher!

More specifically, website accessibility means that those with disabilities can perceive, understand, navigate and interact with the Internet - so that they too can contribute. Website accessibility also benefits those without specific disabilities, including older people with changing abilities. Millions of people have disabilities which affect their use of the Internet.

Currently, most websites and web software have accessibility barriers which make it difficult or impossible for those with disabilities to use the Internet. As more accessible websites and software become available, people with disabilities are able to use and contribute to the Internet more effectively.

Website accessibility also benefits people without disabilities, because it ensures flexibility to meet different users needs, preferences and situations.

Dusza is an advocate of website accessibility. We strictly adhere to guidelines set out by organisations such as W3C - the World Wide Web Consortium. Mixed with our own initiative and understanding, the websites which we craft are robust and sympathetic to accessibility issues.

Dusza has developed a number of websites for organisations and charities that are specifically targeted at an audience that may require extended accessibility orientated technology. Two examples of Dusza's accessibility capabilities are Xtraordinary People, who are a high profile charity raising awareness of dyslexia in the UK, and Lexxic, an organisation that aims to help people with dyslexia achieve their full potential.

As further awareness regarding disabilities is raised, Internet browsers such as Firefox and Internet Explorer are becoming more accessibility friendly with features, such as the new zoom facility. It's quite different from simple text size adjuster in that the zoom facility can increase or decrease the size of the whole page.

Interested in a website that promotes accessibility? Get in touch with Dusza today!

Web Analytics

Web Analytics is about measuring the success of your website.

In order to do this effectively you need to: firstly, need to know your website objectives; and secondly, collect your data.

You need to know your website objectives in order to be able to identify if the website is successful or failing. An objective might be to generate leads for a service led company or sales if it's an ecommerce.

Statistical software such as Google Analytics is essential and so is Dusza's Star Stats. Google's data provides the bigger picture, while Star tracks an individual's navigation through your website. Setting conversion goals on stats enable you to quickly know if visitors are actually converting to a real lead or sale. As such, both stats packages are available from Dusza.

If you have a service-focused objective then you should also consider collecting additional data such as whether a lead converted into a client, and the worth of that client.

Dusza can advise you on exactly what you should be collecting and how best to do it.

Remember, if you don't have the ability to analyse your website success then you can neither improve it or justify it.

Interested in understanding your website and its visitors? Get in touch with Dusza today!

Email Stationery

Email Stationery is an inexpensive way to create professional correspondence. It allows businesses to keep their corporate branding consistent in every email sent.

As postal correspondence declines and emails become a primary way of communicating, now is the time to take advantage of new technologies to reaffirm your business presence.

HTML Email Stationery has enabled clients such as the G&H Group keep its brand consistent throughout all of its online communications.

Dusza believes in utilising new technology, only when it has proven its worth financially.

We never use technology for technology's sake. We always keep an eye on advancing technology and select those advancements which we believe will have a positive impact on business.

HTML emails and stationery fall into that category. For a low spend, any business can look and feel confident with email stationery.

Dusza can even implement your new HTML email stationery on multiple computers should you require assistance.

Interested in conveying the right message with HTML email stationery? Get in touch with Dusza today!

Dusza what we do

Web Design

Your website needs to reiterate your company's brand values and offer the visitor an engaging experience; offering information, functionality and interactivity.

Click here to view Web Design features

Brochure Design

Logo Design

Icon or no icon?

Elegant, steadfast typography.

Colour, colour, colour.

Creative Consultancy

Digital Marketing

Business Card Design

Branding

Print Consultancy

Web Design Features

Search Engine Optimisation

eCommerce

The latest generation of eCommerces, such as Star, are also providing an ever increasing amount of online tools that truly streamline business from Order fulfillment & Tracking to Stock Control or Telephone Orders.

Click here to view eCommerce Design features

Stationery Design

Graphic Design

Digital Marketing

Pay Per Click Advertising

Flyer Design

Traditional Marketing

eCommerce Features

Email Marketing Solutions

Web Development

Leaflet Design

Advertising

Website Consultancy

Limited Offer

Newsletter Design

Web Optimisation

Copywriting

Online Press Releases

Web Hosting

Magazine Design

Photography

Affiliate Marketing

Amazon Affiliates

Trade Doubler

Ebay

Google Adsense

Content Management

Website Content Management System- the Star CMS.

E-commerce Content Management System- the Star eCommerce

Client Relationship Management- the Star CRM

Yellow Pages Advert Design

Signage

Text Vetting & Proofreading

Exhibition Graphics

Vehicle Wraps & Liveries

Email Marketing

Website Accessibility

Web Analytics

Email Stationery

Website Content Management System
- the Star CMS.

E-commerce Content Management System
- the Star eCommerce

Client Relationship Management
- the Star CRM