Dusza showcase

Rawk

Rawk are an established eCommerce company specialising in skate and lifestyle products.

Over Rawk's 6 years in business they have grown into a nationally recognised company within the skate market, but with fierce competition they needed to set themselves apart from their competitors. So they came and spoke with Dusza.

David from Rawk says

"we came to Dusza because they had exciting, fresh ideas that were achievable. They backed up their claims with previous achievements - tangible proof I could see and understand.

To be frank, they made it pretty clear what I needed to do in order to grow and re-establish Rawk as leader in our market. When you spend so much time focusing on sales it was hard to see where we would find the time to evolve.

Of course the longer you don't move forwards the competition do! I decided to place all the web design, eCommerce build and digital marketing with Dusza because they gave me the confidence to take the bold steps my business needed to.

So what did we do with Rawk?

It was clear that there was a lot of work to do. We spent the time required to really understand Rawk's business, discussing existing issues from design, ecommerce architecture to their business processes and aspirations.

With a clear plan of our objectives and a timescale that was tight, but not impossible, we set out to re-establish Rawk as the #1 in the skate market.

Within 8 weeks we had

analysed the competition
set out the objectives short and long term
set out a delivery time line
refined the Rawk brand
created an engaging eCommerce web design
built the eCommerce based on our Star eCommerce
devised a digital marketing strategy and began implementing it
launched the new eCommerce

David from Rawk says

"Proof is in the eating and we have seen the biggest jump in sales in the first month post-launch we have ever seen. There's no coincidence with Dusza, they have helped me make this happen"

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Butterfly Bakery - Working as a Team

New businesses often approach Dusza looking for help and advice on a wide range of subjects from branding to websites, trade marks to packaging. We are always happy to share our knowledge and Butterfly Bakery are one of the many clients who have benefited from that advice.

Any business needs to give careful consideration to when and where to spend their money, but this is even more important when you are starting up. Our client's are often uncertain of where to invest their limited marketing budget, some questions they ask are:

Do I need a professionally designed logo?
Do I need professionally printed business cards?
Do I need a full stationery set, letterheads, comp slips, envelopes etc?
Should I have a brochure or will a flyer do?
Do I need a website and how much will it cost?
Where should I advertise?

To be honest there is no one answer to these questions, it depends very much on your business type. If you are a solicitor, who send a lot of correspondence in the post then a full stationery set will be important. If you have a high end offering, then printing flyers instead of a brochure can be a big mistake.

Dusza work with their clients to help find the answers to all their marketing questions.

Butterfly Bakery bake cupcakes to order with the finest ingredients, top them off with a variety of frostings and decorations, then tuck them up beautifully in a presentation box to deliver to home, office or event. They approached Dusza looking for help and advice on how to spend their marketing budget.

Dusza advised Butterfly Bakery to invest in the following:

An identity
Business Cards
Flyers
Labels for Packaging
Van Livery
Professional Photography
A Website

Working alongside Butterfly Dusza created all these marketing tools. The design was soft and feminine and incorporated plenty of images of the delicious cup cakes.

Butterfly Bakery have seen a marked increase in business since the introduction of their marketing materials, the website gets great search engine results and the flyers have generated lots of enquiries. Also because of the professional van and packaging, Butterfly Bakery's clients get a branded service from start to finish!