Dusza What We Do

Web Design

Great Web Design will influence the way the world sees your company and it is no exaggeration that a great website will become your most valuable marketing asset.

Your website design needs to reiterate your company's brand values and offer the visitor an engaging experience; offering core information, an expected level of functionality and relevant interactivity. It also has to look and work consistency across all major browsers including Internet Explorer, Safari and Firefox.

Having the most amazing web design is no good if no one can find it, that's why Dusza make sure you every website is search engine optimised before it goes live - and that's free! We also can confidently prove that we get real SEO results that enhance the success of our clients websites.

We take the time to understand your operating environment, identify your objectives, package your corporate message and communicate it in a creative and intelligent way to the people that count.

With a stunning web design and compelling functionality your website will become a hit with your customers setting you apart from your competition.

The technology behind your website is equally as important as the website design. At Dusza, we ensure that every website we build is to W3C strict compliant guidelines, accessibility guidelines and search friendly.

We create unique websites that are carefully considered, utilising not only the latest technology, but also drawing upon our deep knowledge of branding, advertising and marketing.

We aim to communicate your message online in a way that your customers and clients can clearly understand.

Simply put, we make your website work for you.

Interested in engaging Content Managed Web Design?

Call 0845 094 6442 or use the Quick Quote to tell us about your project and get in touch with Dusza today!

Content Managed Websites

We create easy to use Content Management Systems (CMS ) that put you into control of the best tool your business will have for sales and marketing.

Bespoke Content management systems are the only type of CMS you will find at Dusza. Our approach is a vastly different approach to building CMS' than you'll find at other web agencies because we create our systems alongside real client demands and consider design, functionality and efficiency as essential criteria.

We have developed our own hand-coded code library from which we build each CMS website as an individual unit tailored to the exacting needs of our clients.

We continuously improve our library and when new technology emerges we integrate only the elements that have true commercial value. These have recently included extensive Usability and Accessibility Modules, Advanced Search Engine Marketing Modules, Comprehensive Individual User Tracking Modules, Intelligent Advertising Modules and HTML Email Management to name just a few.

The fact we have and can write code to create any function we need gives our clients the confidence that Dusza can help them grow their website as their needs grow.

The only blue-print we follow when considering the functionality of any CMS is what brings the best return on investment for the client. This approach has helped achieve a real transparent working relationship with our client base which has brought return custom for Dusza other web and print orientated services.

As much effort goes into the usability and intuitiveness of our CMS as the public facing website. We combine what ever technologies we require to get the job completed correctly including PHP, MySQL, Ajax, Javascript and Flash to create hybrid websites that utilise the very slickest and the most appropriate of technologies.

Our bespoke CMS can be built so that you can maintain, in-house, all the management of your website or if budgets are more restrictive only core sections that update frequently can be content managed.

Our CMS are intuitive and really are very easy to use, we have found that our clients rarely require more than a few hours training session.

Interested in engaging Content Managed Web Design?

Call 0845 094 6442 or use the Quick Quote to tell us about your project and get in touch with Dusza today!

Web Development

Not all websites are created equal. The way your website is programmed will directly affect its success in both terms of the usability and user confidence but also affects its success for Search Engine exposure.

Web development is generally divided into two key areas: front-end development and back-end development.

Front-end development is sometimes referred to as public facing and this literally describes the website that your visitors will see. Front-end programming is all about aesthetic design and about enhancing the experience of the user interface.

The back-end development is often where the time-consuming programming is. Back-end development describes programming the Content Management System that will manage your entire website from enquiry processing, search optimisation, advertising to website content.

For any of you with programming knowledge, Dusza programme using a combination of the following technologies:

CSS
XHTML
Javascript
Ajax
PHP
ASP
XML
MySQL
Flash

Utilising any one of these coding techniques or a combination of these technologies, Dusza are able to build even the most complex website requirements. Dusza also 'hand codes' their websites, which means we do not rely on applications to write the underlying code for us - we are skilled at writing code!

The main advantage achieved from this is that our websites contain no redundant code. Good quality code should be clean, intelligently laid out, easy to edit and well optimised, allowing it to be quickly processed by Browsers and Search Engines alike.

Furthermore it is a requirement by law (through the Disability Discrimination Act) that websites must be accessible to the less able, so Dusza take this into consideration and program websites to standards set out by governing bodies like the W3C are becoming the bench mark for 'good websites'.

Simply put, we make your website work for you.

Interested in appropriate, feature-rich web development?

Call 0845 094 6442 or use the Quick Quote to tell us about your project and get in touch with Dusza today!

Ecommerce Web Design

Great Ecommerce web design can influence the way the world sees your online business, and it is no exaggeration that a great Ecommerce will become your most valuable marketing tool, sales tool & potentially fulfillment tool.

The latest generation of Ecommerces, such as Dusza's platform, are also providing an ever increasing amount of online tools that truly streamline business from Order fulfillment & Tracking to Stock Control or Telephone Orders.

The best Ecommerce solutions enable you to take total control of your online shop and react to consumer trends instantly.

Ecommerce Content Management System You need virtually no technical skills to operate Dusza's Content Management Systems, and because it's based online and compatible with both PCs and Macs, you can make changes to your website from anywhere that has a computer and an internet connection!

Dusza's very own Ecommerce Content Management System is called the Star Ecommerce and has been developed alongside real client demands to bring the power of the web to your finger tips!

A successful Ecommerce website must have:

24/7/365 access (you can't afford any hosting downtime)
Load quickly (slick technology should not significantly slow a web page load)
Be intuitive to navigate (using common formats of drop down, categories and search)
Sell directly off the homepage (minimal clicks to convert)
Instill confidence (a badly executed Ecommerce will no longer be tolerated by customers)
Offer all the major payment methods that a customer expects (Credit Card, Paypal & Google Checkout)
Promote value-adding influencers (the reasons to buy from your website and not your competition, such as order tracking)
Actively market itself
Evolve and enhance the Ecommerce to suit customer trends

Whilst the list of 'must-haves' for an Ecommerce website is similar to a regular website, the biggest difference is simply the order of priority.

For Ecommerce nothing can detract from the user experience. Your perception of what sells and how needs to truly match the virtual world.

This is where a strong relationship with a proven Ecommerce agency should give you the confidence and knowledge of the best way forward.

Interested in getting your Content Managed Ecommerce Web Solution right?

Call 0845 094 6442 or use the Quick Quote to tell us about your project and get in touch with Dusza today!

Web Hosting

We offer quality secure hosting for websites, emails, ecommerces and crm systems. You know it's quality because we propose appropriate solutions that a re tailored to your business or organisation.

Hosting can be an under-valued service. Many clients never see behind the scenes and therefore, understandably, rarely realise the difference between good hosting and inadequate hosting.

Your online presence, whether it's a website, email, ecommerce or crm system, is likely to be mission critical to the success of your business or organisation and fundamentally if the hosting fails then there is no website, email, ecommerce or crm system - It is as simple as that.

Dusza have cultivated relationships with tried and tested suppliers and we only use the best - because our reputation relies on it. With hosting, you really do get what you pay for. Server up-time, server loads and redundancy, configured back up options and support considerations will help us choose where your online presence is hosted.

Our fully managed hosting packages range from £150+vat per annum. The fee is always a reflection on the bespoke nature of your requirements and basically boils down to how much back up and peace of mind you would like to have. Fully managed means exactly that. You only ever need contact Dusza for a maintenance, support or a hosting issue.

We ask you to host with us because we have in-depth knowledge of both of the servers and the infrastructure behind the servers. We know what to expect, and how to overcome problems efficiently in a familiar server environment. It allows us to deliver a client focused offering and we strive to keep our clients happy.

CRM Systems

Customer relationship management (CRM Systems) is a broadly recognised, widely-implemented strategy for managing and nurturing a company's interactions with clients and sales prospects.

It involves utilising technology to organise, automate, and synchronise business processes - principally sales activities, but also those for marketing, customer service and technical support.

The overall goals are to find, attract and win new clients, nurture and retain those the company already has, entice former clients back into the fold and reduce marketing and customer service costs.

CRM Systems are now considered a necessary fundamental company-wide business strategy embracing any and every department.

CRM Benefits

At its best CRM implementation is effective at, maximising human resources, streamlining processes, utilising the most appropriate technology that creates a synergy across any business to increase profitability and reduce operational costs.

In summary CRMs enable you to achieve:

Streamlined sales processes
Increased client contact efficiency
Streamlined service processes
Higher sales and service close rates
Streamlined marketing processes
Better profiling and targeting
Higher sales productivity
Reduced expenses
Higher services productivity
Increased market share
Added cross-selling and up-selling opportunities
Higher overall profitability
Improved service
Marginal costing
Increased customer loyalty and retention
Accurate and easy trend reporting and analytics

Despite the benefits, many companies are still not fully using a CRM advantage.

CRM Challenges

There are a number of potential factors that may limit the CRMs positive impact on a company:

Poorly scoped and ill-considered CRM?

A CRM can be created to solve almost any problem, ensuring you have a team who can identify the real business problems and goals is the key to success. The purpose of a CRM is to improve your business process and efficiency not make it more complicated or bureaucratic.

Poorly considered or ill conceived CRMs are an expensive waste of time and resources that generally stop the company from considering other future CRM providers.

Dusza take the time to really listen to your business objectives and intelligently consider how all the facets of your business intersect. We ask 'why' a lot. We want to see how you currently operate and what, if any, processes you follow. This allows us to identify the real problems in your business before creating the right solution.

Initial return on investment is not recognised and budget or time scale set is unrealistic It is easy for the initial cost of a CRM to be the sole reason why a company chooses not to implement such a system.

On average a SME CRM costs from £15k and you should expect to pay an annual maintenance fee. What some decisions makers do not realise is that a well implemented CRM can mean a higher staff efficiency, even when your businesses is busier, therefore recruitment costs can be considerably decreased. The UK's average annual salary in April 2009 was over £25,000. CRMs can literally pay for themselves and more within their first year of implementation.

Ongoing maintenance fees are essential for any solution provider to support your business and ensure continuity of service. 10% of the total build cost of a CRM should be set aside as a maintenance budget. You need to know the system your business uses to become more profitable, will be accessible and working as efficiently as possible when you need it.

Isolated initiatives?

If the mangers don't believe in the CRM objectives and the implemented solution, then it is likely to fail.

When processes in a business change this can cause employee distress. It is a human trait to fear change - Even when it betters their lives. You need your workforce to be on side with the CRM implementation. You must be a champion of its benefits so they can understand the purpose of its implementation.

At least one member of management needs to be fully involved in the CRM planning and implementation and be fully aligned with the goals. This person should also understand how to operate the core of the CRM. This will help the rest of the work force during the time of adjustment to working practices after implementation.

No maintenance?

You wouldn't expect to get much mileage from a ten year old lorry that has never had an oil change. You would expect to invest in oil changes to save on big engine rebuilds or expect to purchase new tyres to increase fuel efficiency.

In a similar way the regular maintenance of your CRM is crucial to optimum operation. Regular checks on the server's (on which it resides) health is crucial to ensure the stability of your CRM. Regular 24 hour back ups of your CRM allow you to feel secure that your data is safe.

Your maintenance package includes all costs for remedying problems with both our hardware and your CRM software itself. The only additional costs you may will incur is support due to issues caused by your infrastructure but this is usually negligible and charged at our hourly rates (see terms and conditions) but only charged to the nearest 15 minutes.

Something goes wrong?

Technology is never infallible and sometimes it goes wrong. Consider the problems you are likely to have faced either with your personal or work computer during the past 6 months. A single computer that goes wrong is frustrating, an entire network of work computers going wrong costs businesses heavily.

Rather than asking you to invest in the latest, robust, high end computers and network infrastructure we have chosen to provide our CRM solution online. Our CRMs are compatible with ANY computer that has internet access and a compliant web browser (the browser we recommend is free to download online).

Our servers are housed in our private racks within the London Hosting Centre (LHC). LHC features world class resilient infrastructure including multiple levels of 24/7 security, stable high-capacity power supplies, fire protection and environmental controls - This is the technology most SME and businesses simply can't afford to invest in.

Our network is fully redundant and has been built using the latest Juniper routing hardware along with Cisco and HP switching equipment. Utilising VRRP (Virtual Router Redundancy Protocol) on our routers and rSTP (Rapid Spanning Tree Protocol) on our switches, which along with duplicating all core infrastructure provides hitless failover in case of a hardware failure to ensure world-class uptimes.

Interested in streamlining your operations and increasing productivity?

Call 0845 094 6442 or use the Quick Quote to tell us about your project and get in touch with Dusza today!

Web Analytics

Web Analytics is about measuring the success of your online presence against your online objectives.

In order to do this effectively you need to plan, implement, track, analyse refine and then repeat the process periodically in order to improve.

The fantastic thing about websites is that you can track every user interaction with your online presence. You can then create relevant reports cross referencing data to instantly find out business-changing facts about how your users are interacting with your business.

You need to know your website objectives in order to be able to identify if the website is successful or failing. An objective might be to generate leads for a website for a service-led company, direct sales if it's an ecommerce, time efficiency if it is a CRM System.

Statistical software such as Google Analytics is essential and so are Dusza Stats. Google's data provides the bigger picture, while Star tracks an individual's navigation through your website. Setting conversion goals on stats enable you to quickly know if visitors are actually converting to a real lead or sale. As such, both stats packages are available from Dusza.

If you have a service-focused objective then you should also consider collecting additional data such as whether a lead converted into a client, and the worth of that client.

Dusza can advise you on exactly what you should be collecting and how best to do it.

Remember, if you don't have the ability to analyse your website success then you can neither improve it or justify it.

Interested in understanding your website, its visitors and identifying its potential? Get in touch with Dusza today on 0845 094 6442!

Digital Marketing

Digital Marketing is an umbrella term for the collection of practices that help improve a company using all forms of digital advertising. In terms of increasing a website's marketing exposure Digital Marketing includes Search Engine Optimisation, Search Marketing, Pay-per-click Advertising, Affiliate Networking, Social Networking and HTML Email Marketing.

Search Engine Optimisation

With more and more people searching for resources, products and services online, it has never been more important to ensure that your website is performing in the major search engines. These major search engines are currently Google, Bing, Yahoo and Ask, with Google holding a whopping 80%+ market share in the UK.

Every website that we build is set up to succeed in search engines. This is achieved by implementing a sound structure, using standards compliant practices, but above all else, by being acutely aware of user's search trends and how search engines are responding to them.

All content entered into our CMS is automatically optimised to adhere to current search engine standards, trends and accessibility guidelines. This ensures that all images, text links and other media have valid and relevant alternatives.

A valid site map aids the Search Engine software (spiders or robots) when indexing your website, and the Page Titles and Meta Keywords and Meta Description dictate how results will be displayed in a Search Engine.

Your website can also feature the Advanced Search Engine Optimisation Module which allows you to modify Page Title, Keywords, Description in addition to other advanced options in order to improve your search ranking as well as re-write urls to be SEO friendly as well as many other goodies that will get your website above your competitions!

Search Engine Marketing

Search Engine Marketing can also touch on other Website Consultancy Services such Website Design. Even though strictly speaking SEM is more focused on getting the maximum exposure on collective Search Engines, it is converting these visitors to actual clients that is surely the final objective of any service or purchase orientated website.

Dusza have helped a significant portion of our clients achieve both website exposure on Search Engines, Paid and organic, and we have also helped design websites that convert visitors into customers.

HTML Email Marketing Campaigns

Create and send unlimited HTML emails from your website! Staying in touch with your clients has never been so important. In an era of high expectations of communications, finding an efficient way of regularly updating both existing and potential clients on services and news items can be invaluable. More so, if those clients have actually expressed their interest in receiving specific communications.

So what is an HTML Email? Well, it's the kind of email that you are likely to have received from stores such as Apple or Tesco. They are usually a combination of both images and graphics. The value of sending an HTML is that these emails can contain bespoke styling rather than simply plain text, which may be construed as boring.

Our CMS can have HTML Email Marketing capabilities which simply means that you can create, send and analyse statistics on graphical or plain text emails sent via your website. Not only can you create engaging emails but you can also target them to selected subscribers. This enables you to target the right information to the right audience - every time!

The Dusza CMS can also tell you who has read their HTML Email, and even who has clicked back through to your website after reading it! It also tracks the date and time of these events and you can follow what pages of your website they visited.

All in all it enables you to analyse the success of an email campaign so that your next one can be even better!

Interested in Digital Marketing that empowers your business? Get in touch with Dusza today on 0845 094 6442!

Logo Design

Implant ideas and the values of your business in the consumer's mind. Empower your customer to understand your business.

Branding builds people's confidence. Consumers like knowing what to expect. Consumers want to believe in a brand and in the company behind a brand. Therefore, building brand identity is crucial, no matter what size your business or how long it has been established.

Dusza carries out research on each and every new client drawing on our network of business contacts to gain true insights into your company, your competitors and your customers.

Whether your logo is a simple typographical execution or encompasses an iconic device, it must look professional and present your organisation or business in the best possible way. Effectively communicating your unique selling points (USP) is essential throughout all your visual communication, and this should be reiterated in your logo concept.

Good logo design starts with a goal analysis of your business. If it's a new company, then considering how you are to be perceived by your target audience is crucial. Every aspect of your logo design should be considered, from colour and style to font choice. All will affect the delivery of the message.

Large business to business corporates tend to lean towards extremely versatile typographical logos, whilst business to consumer organisation's identities tend to utilise icons.

Icon or no icon in my logo design?

Common elements to logo identities, also known as brand identities, are icons or logo devices. Icons can be a great visual way of overcoming the issue of not having a descriptive element in the logo text. Dusza have a proven portfolio and always produce logos that fulfill the brief.

Our style for your logo is always set by the brief, and this is why, if you have not supplied us a brief to work within we will write one for ourselves and submit it to you for approval. Clearly identifying the brief, target audience and business goals fundamentally shapes the logo design and creative work surrounding it.

The Dusza portfolio has a selection of varied designs from many sectors, and our diversity of design experience enables us to quickly identify with your business or organistion and then identify with your target audience. Our logos are always based on good solid design values.

Elegant, steadfast typography.

Identities that stand the test of time are the identities that are not fussy or complicated, but rather are simple and elegant. Dusza logos are often based upon the minimalist theory. Companies such as DENT, Tag Heuer and The Savoy have had huge success with this philosophy.

Dusza believe in clean and clever typography. We always incorporate a little twist in the creative design that sets your logo apart from your competitors. If approached with sensitivity, solid typography will always allow your identity to prosper with longevity.

Colour, colour, colour.

Colour is an important factor for any brand, but particularly for a group brand containing supporting companies. All logo designs are created with this in mind and are designed to support any selection of colours.

The colour selection which Dusza choose for each logo design is individual and reflects the brief. Dusza keep track of the latest use of colours and the technology used to reproduce them in your communications.

Because the core members of Dusza have worked within Branding, Advertising, Graphic Design, Product Design and web design, we really do have a sound understanding of design and most commercial applications of design.

Dusza really can take a logo design through to vehicle signage, exhibition displays or websites...and remember, unlike some of our competitors all of this experience is in-house.

For logo design that offers you the best communication with your target audience, get in touch with Dusza on 0845 094 6442!

iPhone Web Apps

An iPhone web app is the term most commonly applied to applications developed for the Apple's Mobile Safari browser, but other modern browsers on other mobile devices are also able to execute web apps which offers one distinct advantage over standard iPhone apps.

Web apps can be used to avoid the restrictions Apple puts on iPhone applications sold through its App Store and when there is no requirement for information to be stored 'offline' for later synchronisation they can offer a great deal of functionality.