Logo Design
Whether your logo is a simple typographical execution or encompasses an iconic device, it must look professional and present your organisation or business in the best possible way. Effectively communicating your unique selling points (USP’s) is essential throughout all your visual communication and this should be reiterated in your logo concept.
Good logo design starts with a goal analysis of your business. If it’s a new company, then considering how you are to be perceived by your target audience is crucial. Every aspect of your logo design should be considered, from colour and style to font choice. All will effect the power of the design. How your logo will be implemented is also worthy of considerable thought. Large business to business corporates tend to lean towards extremely versatile typographical logos whilst business to consumer organisation's identities tend to utilise icons.
Icon or no icon?
Common elements to logo identities, also known as brand identities, are icons or logo devices. Icons can be a great visual way of overcoming the issue of not having a descriptive element in the logo text. DUSZA have a proven portfolio and always produce logos that fulfill the brief. Our style for your logo is always set by the brief, and this is why, if you have not supplied us a brief to work within we will write one for ourselves and submit it to you for approval. Clearly identifying the brief, target audience and business goals fundamentally shapes the logo design and creative work surrounding it.
The DUSZA portfolio has a selection of varied designs from many sectors and our diversity of design experience allows us to quickly identify with your business or organistion and then identify with your target audience. Our logos are always based on good solid design values.
Elegant, steadfast typography.
Identities that stand the test of time are the identities that are not fussy or complicated but rather are simple and elegant. DUSZA logos are often based upon the minimalist theory. Companies such as DENT, Tag Heuer and The Savoy have had huge success with this philosophy. DUSZA believe in clean and clever typography. We always incorporate a little twist in the creative design that sets your logo apart from your competitors. If approached with sensitivity solid typography will always allow your identity to prosper with longevity.
Colour, colour, colour.
Colour is an important factor for any brand, but particularly for a group brand containing supporting companies. All logo designs are created with this in mind and are designed to support any selection of colours. The colour selection which DUSZA choose for each logo design is individual and reflects the brief. DUSZA keep track of the latest use of colours and the technology used to reproduce them in your communications.
Because the core members of DUSZA have worked within Branding, Advertising, Graphic Design, Product Design and web design, we really do have a sound understanding of design and most commercial applications of design. DUSZA really can take a logo design through to vehicle signage, exhibition displays or websites...and remember, unlike some of our competitors all this experience is in-house.
For logo design that offers you the best communication with your target audience, give DUSZA in Bournemouth a call on 0845 094 6442 or email hello@dusza.co.uk and let us show you what a difference true creative talent can make.