Email Marketing

HTML email marketing allows the direct marketing of singular or mass recipients instantly. It can give a great return on investment, simply because there are no printing or mailing costs.

Understanding how to programme an HTML email correctly will greatly affect its worth as a marketing promotion. There is no point in going to the expense of building a well-designed HTML email, if it never reaches its recipient or, when it does, it looks nothing like the original design. Unfortunately some companies block HTML emails and 'lock down' their internet systems. Also individual email clients (i.e. Hotmail, Outlook etc) can display HTML emails differently. Rage Hair uses the Email Marketing module in their website to send out offers, competitions and latest information to their client list, instantly allowing Rage to market their services to their existing client base. DUSZA develop HTML emails in a robust structure, which maximises the compatibility of HTML emails, ensuring your campaign not only reaches the maximum audience but also looks perfect in all the major email programmes.

DUSZA can use intelligent tracking techniques to monitor the performance of your email campaigns. It is possible to build a variety of reports from this information for example; the number of users who read the email, when they read it, where they they read it, how many users clicked through to your website from the email and even how many users actually completed a transaction with your organisation. All of this functionality can even be built directly into the Content Management System in your website.

DUSZA can build an HTML email marketing module directly into your website allowing you to send multiple emails quickly and easily from your website's content management system. Integrating the Email marketing module even further, we can allow you to filter your mailing list dependent on gender, age, location or any other criteria of information that your website captures in order to achieve a much higher click through rate!

Solid Web marketing knowledge is also important to ensure your potential client's turn into real clients. Well targeted Email Marketing can significantly increase traffic but it is the more broad Web Marketing principles that convert this traffic into leads and ultimately profit.

DUSZA have vast experience in both traditional offline marketing and Email Marketing / Web Marketing. This allows us to develop a campaign which is incredibly effective by utilising both marketing disciplines.

Below are a selection of companies we have designed and programmed HTML email marketing for:

Little Dish
Little Dish's email marketing is styled in accordance with their website, keeping clear brand presentation throughout their online media communications.

KKExcel
KK Excel use their HTML email marketing to enhance their clients data collection, be it online booking systems or survey questionnaires, email marketing proves effective and time saving as all the data captured can be downloaded neatly into a Microsoft Excel file for administration.

Plum Baby
Plum Baby like to keep in touch with all their Plum Mums via HTML Emails, reinforcing their brand and commitment to serving up some great competitions (and baby food).

If your company wants the slickest designed HTML email marketing solutions get in touch with Bournemouth's HTML Email Marketeers on 0845 094 6442.