The Hair Goddess ecommerce website has been designed to sell the HG professional range of hair straighteners.

The HG’s Hair Straightner range are designed to the highest specification, with must-have features such as the temperature control for individual hair types - the HG range puts the consumer in control. Hair Goddess Hair Straighteners e commerce Website design, simple clean and oozing style. The Hair Goddess website design was created to set a benchmark in the UK for all other Hair Straightener suppliers. With an ultra slick design and incredibly fast payment navigation the HG ecommerce web site offers a great purchasing experience for both the UK public and UK Salons.

Inspiration for the website style came from London Fashion Week 2008, with sequins, multiple layers of rich black tones and an ultra glossy look, this website design is firmly in the forefront of the latest fashion trends - perfectly complimenting the aspirations of the target audience and Hair Goddess. Approaching the website with a minimal colour palette works well on two levels. The first extends the website’s longevity as black truly is the new black. The second benefit of working with a tonal pallet such as blacks and whites is the opportunity to develop a secondary colour palette, in this case the vivd pink, that is not intrinsic to the success of the website design. This in turn allows the secondary colour to be easily updated, in line with the latest fashion trends, thus keeping the website perfectly targeted to it’s audience.

Like every fashionista, the website has a passion for technology. Every design detail has been considered to better communicate Hair Goddess’ love of the latest technology.

Due to the minimalist approach of the web design, any image, be it a product shot of a hair straightener or a fashion shot of a model, really makes a visual statement. Again this allows for the images to change with fashion trends and was also an effective solution to marketing to different cultures and geographic locations. With each different target audience, fashion, race, culture, age can all be taken into account with the model shot.

As usual, DUSZA’s attention to well balanced typography and a minimal font palette may go unnoticed by the hair straightener consumer, but it is what ties the design together like fine stitching thread. DUSZA are advocates of good typography and are able to draw upon years of experience within various graphic design disciplines be it a music magazine layout design, pharmaceutical product design or a Porsche Daytona vehicle wrap.

We genuinely believe that our web portfolio showcases some of the best examples of website design out there on the internet. If you want to work with the UK’s most creative and competent web company get in touch with DUSZA on 0845 094 6442 or email hello@dusza.co.uk.