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HTML e-mails allow the direct marketing of singular or mass recipients instantly. It can give a great return on investment, simply because there are no printing or mailing costs. However it is worth bearing in mind that HTML e-mails can be blocked by companies which ‘lock down’ their internet systems and that Google Mail and some other e-mail service providers and programs can alter the look of an HTML e-mail.
Understanding how to programme an HTML e-mail correctly will greatly affect its worth as a marketing promotion. There is no point in going to the expense of building a well-designed HTML e-mail, if it never reaches its recipient or, when it does, looks nothing like the original design.
Some recipients are now becoming aware that HTML e-mails can reveal certain information about the recipient, when they load an HTML e-mail. Naturally, this is one of the reasons why companies might like to ‘lock down’ their Internet systems. The sender can also know whether the e-mail message has been read. At DUSZA, we feel that, even when you consider these issues and limitations, HTML e-mails can potentially generate a great interest and response for marketing and awareness.
DUSZA values good business sense. Having learned so much in the ways of making a website work smarter for you, we want to share our experience to help you to reap the benefits.